80,000 sport installs within the first minute. 500,000 sport installs throughout the first hour. $1 million in Fetch Factors generated for customers.
Fetch, America’s Rewards App, has revolutionized cell rewards by rewarding customers each time they store or dine. In 2024, they took it additional with Fetch Play – an adjoe-powered Arcade integration that lets customers earn factors just by enjoying cell video games. No buy essential.
A Tremendous Bowl Technique That Modified the Sport
Following Fetch’s extremely profitable $1.2M livestream giveaway, the corporate launched an industry-first provide: a $1 million prize for customers who downloaded and performed a Fetch Play sport. The problem? Managing an explosive surge in site visitors and guaranteeing a seamless expertise for customers, advertisers, and monitoring techniques alike.
Commercial
The preparation was intensive. Fetch and adjoe anticipated a site visitors spike 1,000x above regular ranges and took preemptive measures to make sure stability. When the marketing campaign launched, the outcomes have been prompt—and staggering.
Unmatched Scale and Engagement
- 80,000 sport installs powered by adjoe within the first minute
- Half 1,000,000 sport installs throughout the first hour
- 2.3x increased Fetch person high quality, delivering distinctive worth for cell sport publishers.
- Almost $1 million in Fetch Factors awarded, driving retention and long-term engagement.
This wasn’t only a win for Fetch and adjoe—it was a defining second for cell sport person acquisition.
How Fetch and adjoe Made It Occur
To make sure flawless execution, adjoe collaborated with Fetch weeks upfront, scaling infrastructure to deal with tens of millions of installs per minute. Actual-time monitoring and verification techniques have been stress-tested, and a devoted 24/7 assist crew was deployed for sport day.
Advertisers acknowledged the large alternative early, growing their investments to benefit from Fetch’s high-intent viewers. Because of this, customers weren’t solely engaged but additionally found new cell video games at an unprecedented charge.
A New Period for Cellular Sport Progress
This marketing campaign marks a shift in cell sport person acquisition methods. By integrating conventional TV promoting with mobile-first engagement, Fetch and adjoe have unlocked a robust new channel for sport publishers trying to scale quickly.
With adjoe now able to dealing with 300,000 installs per second—or a staggering 20 million installs per minute—the probabilities for future campaigns are limitless.
“We had extremely excessive expectations for the scalability and stability of our app, and we challenged adjoe to be prepared for sport day,” mentioned Marc Bearman, Normal Supervisor of Fetch Play. “adjoe shortly jumped in as an extension of our crew, guaranteeing we might scale following our most rewarding advert ever. I discover it laborious to think about that some other platform might energy gaming rewards at this scale.”
With the success of this marketing campaign setting a brand new {industry} normal, Fetch and adjoe are simply getting began.
About adjoe
adjoe introduces new methods for apps to monetize and scale by enhancing how customers expertise advertisements – each rewarded and programmatic. From its places of work in Hamburg, Boston, Singapore, and Tokyo, the corporate runs the world’s main – and quickest rising – rewarded promoting channel. Because of its superior AI and first-party knowledge, adjoe serves over 600 million cell customers globally with extremely personalised advert experiences. adjoe’s market-shaping options like Playtime, Arcade, and adjoe Advertisements – backed by a $100 million funding from Bertelsmann – assist app builders worldwide attain distinctive and extremely motivated customers, monetize their apps extra effectively, and finally maximize total revenues.
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