Greater than half (57%) of Gen Z’s wish to work in roles that use AI expertise, based on new analysis from Samsara. The insights reveal that Gen Z might maintain the important thing to preserving fleets shifting, as fleet managers face pressures from ongoing driver shortages.
Samsara’s newest analysis reveals that greater than half (58%) of Gen Z’s aged 16-25 years discover a driver-focused profession interesting, citing versatile working hours (47%), working independently (43%), and the chance to keep away from an workplace (40%) as the important thing advantages.
Expertise as a profession driver for younger expertise
Nevertheless, the findings additionally reveal that Gen Z expects extra from a industrial driving profession. The bulk clearly need a task that makes use of AI expertise, and one in 4 (26%) usually tend to pursue a driving profession if it entails rising applied sciences corresponding to autonomous automobiles or AI-enabled instruments.
For a lot of although, misconceptions in regards to the occupation stay a barrier to recruitment, with Gen Z respondents citing lengthy hours (45%) and their notion of ‘boring’ work (28%) as key deterrents.

But, these perceptions are at odds with the truth of the trendy fleet expertise. AI-powered automation and digital instruments are already reworking the skilled driver expertise, by lowering guide admin and giving drivers extra flexibility of their position, boosting job satisfaction because of this.
Repositioning drivers as Fleet Pilots
The analysis means that, so as to appeal to and retain the following fleet technology, fleet managers have to reposition driving as a tech-enabled profession slightly than a conventional guide job. By equipping youthful drivers with the most recent AI-powered instruments, fleets can assist encourage a contemporary workforce of ‘fleet pilots’ able to hold the nation shifting.
“We’re seeing an actual shift in what motivates Gen Z, a technology that sees expertise as second nature slightly than a nice-to-have,” stated Seth Stanfield, Director, UK, Samsara. “Youthful adults wish to work in roles the place expertise empowers them to do significant work. When fleets put money into related instruments and automation, they’re not simply enhancing operational effectivity. They’re creating area for the fleet pilots of as we speak, offering careers which are outlined not solely by the street however by information, connectivity, and new sorts of expertise.”
Sally Gilson, RHA Coverage Lead for Abilities and Drivers, stated: “Driving expertise has advanced at nice tempo over the previous few years and can proceed to take action because the business strives to do its job extra effectively and enhance security on our roads. Recruitment into lorry and coach driving roles stays a key problem for our sector as demand grows; we’ve revealed that no less than 40,000 new lorry drivers a 12 months for the following 5 years are wanted so we’re working exhausting to greatest appeal to younger folks to get behind the wheel of Britain’s vans. Certainly, it is a key focus of our Nationwide Lorry Week marketing campaign the place the business comes collectively to shine a lightweight on what makes a profession in logistics aspirational for younger folks.”

