Scottish family-owned whisky firm Gordon & MacPhail (G&M) has appointed Mark Geary, a former Edrington government, as its new CEO.
Geary will take over as CEO of the corporate, succeeding Phillip White, who introduced his departure in Could of this 12 months as a consequence of private causes.
Following White’s resignation, Geary took on the function of interim CEO of G&M.
The appointment follows the corporate’s completion of a multi-million-pound warehouse enlargement at Benromach Distillery in Forres.
Geary commented: “Gordon & MacPhail is an organization with an distinctive heritage and an formidable imaginative and prescient for the longer term. I’m excited to be becoming a member of the crew at such a pivotal time and look ahead to contributing my expertise to assist unlock progress alternatives for its manufacturers on a world scale, whereas supporting the event of its gifted folks.”
As the brand new CEO, he’ll deal with driving worldwide model progress and enhancing the corporate’s industrial and advertising and marketing capabilities throughout its portfolio, which incorporates The Cairn and Benromach.
Geary has greater than 25 years of expertise within the world spirits trade, with experience in management, model technique, and worldwide gross sales and advertising and marketing.
His profession contains senior roles throughout a 12-year stint at Edrington, the place he led world advertising and marketing efforts, managed vital model acquisitions, and developed industrial methods throughout varied markets.
Moreover, Geary has labored as a guide, advising distinguished drinks companies on model and enterprise methods to attain sustainable progress and operational transformation.
Neil Urquhart, chair at Gordon & MacPhail, commented on Geary’s appointment: “His confirmed observe report in growing world manufacturers, mixed along with his expertise main multi-country groups and delivering strategic progress, makes him a perfect match as we proceed to develop our worldwide footprint and spend money on the long-term way forward for our enterprise.
“I’m certain he’ll present nice management and assist to our expert and devoted crew as we ship distinctive whiskies to our prospects world wide.”
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