Paragon Manufacturers has added Bermudian rum producer Goslings to its portfolio and would be the model’s unique distributor within the UK.
From this month, Paragon Manufacturers will assume unique UK distribution for the total Goslings rum vary, which incorporates its flagship Black Seal Rum, Overproof Black Seal 151 expression, Spirited Seas Ocean Aged Rum and Household Reserve Outdated Rum.
Chris Jones, managing director at Paragon Manufacturers, stated: “Goslings is a model with extraordinary heritage, a novel id and international recognition. We goal to create the circumstances for the model to develop and attain its full potential within the UK.
“Which means bringing ‘the official rum of leisure’ to extra events and new audiences with better focus, whereas staying true to what folks already love about Goslings.
“It’s a pure match alongside our present portfolio and permits us to construct on the rum experience now we have developed with our present accomplice Pusser’s.”
Goslings will now have entry to Paragon’s nationwide, multi-channel distribution within the UK, in addition to skilled on-trade and off-trade activations.
Bermuda-born Goslings was based in 1806 and has a declare to fame in being the bottom for the unique Darkish ‘N’ Stormy cocktail.
The model additionally claims the standing of being ‘the official rum of leisure’, having been served because the official rum for golf tournaments the 2025 Ryder Cup and the upcoming 2026 PGA Championship.
The Goslings vary has ready-to-drink, ginger beer, and tonic water ranges designed across the Darkish ‘N’ Stormy.
The model’s export director, Max Abbott, added: “Paragon Manufacturers demonstrated a transparent understanding of what Goslings stands for and our perception that rum ought to be about pleasure, high quality and time properly spent.
“Each expression within the Goslings vary is rooted in that perception, from our signature Black Seal Rum to our aged rums and our Goslings Stormy Ginger Beer, every designed to ask folks to decelerate and benefit from the second.”
UK-based, Paragon Manufacturers additionally distributes Żubrówka, Licor 43, Anne Bonny, Caleño, Pusser’s Rum and Martin Miller’s within the UK market.
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