Bacardi-owned Gray Goose Vodka has launched a world multi-platform marketing campaign that includes supermodel Heidi Klum, which celebrates the discharge of The Satan Wears Prada 2.
Launched forward of the premiere of The Satan Wears Prada 2 on 1 Could, the brand new marketing campaign combines trend, movie and cocktail tradition into Gray Goose Vodka’s signature Espresso Martini, named The Satan’s Roast.
The worldwide marketing campaign options celebrity-driven content material with supermodel and tv character Heidi Klum, together with immersive pop-up experiences, speciality cocktails, in-theatre activations and restricted version bottle packaging.
As a part of the initiative, Klum will star in an authentic content material piece created in partnership with BBH USA, set on the earth of the sequel.
On the centre of the clip is The Satan’s Roast, a reimagining of Miranda Priestly’s espresso order from the unique 2006 movie, with a Gray Goose twist.
Within the content material piece, Klum displays on the exacting requirements behind Runway Journal and the style trade as a complete, drawing parallels between the craftsmanship of the collaboration and the signature cocktail.
Klum commented on the partnership: “I’ve at all times cherished how each trend and movie inform a narrative, and that very same degree of craft is precisely what makes this Gray Goose collaboration so particular. Becoming a member of the enduring The Satan Wears Prada 2 universe is simply so enjoyable, and each look, each line, and each element needs to be good.
“The Satan’s Roast cocktail is daring, subtle, and naturally, gorgeous. I can’t look forward to the followers to seize a glass and be part of the get together.”
For Gray Goose, the collaboration is a pure extension of its presence within the trend trade. The model has beforehand partnered with famend trend icons, establishments and designers, and has additionally supported important international trend occasions, together with Paris, New York and London Trend Weeks.
Aleco Azqueta, Gray Goose vice-president of world advertising and marketing, stated: “Gray Goose has at all times lived on the intersection of tradition and craftsmanship. Collaborating with The Satan Wears Prada 2 felt like a pure extension of that legacy.
“With our French heritage and longstanding connection to the world of trend, we noticed a possibility to create one thing particular for followers, celebrating the return of this iconic franchise with a cocktail that feels each timeless and fashionable.”
US premiere and pop-ups
Followers can expertise the brand new signature cocktail firsthand on the Gray Goose Satan’s Roast pop-ups all through New York Metropolis on 14, 21 and 23 April at Hudson Yards, Zuccotti Park, and Manhattan West Plaza.
Every pop-up will characteristic The Satan’s Roast cocktail paired with gold-dusted popcorn.
Moreover, choose theatres nationwide will provide speciality Gray Goose cocktails when The Satan Wears Prada 2 opens on 1 Could.
The US marketing campaign will interact customers via a spread of initiatives, together with high-impact out-of-home billboards in New York Metropolis, showcasing the movie’s fashion-forward vitality.
Moreover, beginning 1 April, a restricted version Gray Goose speciality field impressed by the film might be obtainable for buy at choose retailers nationwide.
Along with media promotions, UK activations will convey the cocktails to life at particular occasions, with The Satan’s Roast cocktail featured on menus at premium bars and eating places throughout London.
Followers in Canada can sit up for high-impact media that includes signature Gray Goose cocktails impressed by the movie promotion.
Final yr, the vodka model collaborated with Oscar-winning actor Zoe Saldaña to launch a marketing campaign targeted on ‘savouring moments of delight as a substitute of obsessing over productiveness’.
Earlier this yr, Gray Goose expanded its vary with a brand new flavoured expression known as Berry Rouge.
Substances:
- 45ml Gray Goose Vodka
- 30ml Single-origin espresso
- 20ml Espresso liqueur
- Pinch of Salt
Technique: Add all of the components to a cocktail shaker stuffed with ice, then shake vigorously to create foam. Pressure into a relaxing cocktail glass and garnish with three gold-dusted espresso beans.
Associated information
CleanCo eyes development with Cask Liquid Advertising partnership
High advertising and marketing strikes from February 2026
High advertising and marketing strikes from January 2026
