Our 2025 US Businesses Benchmarking Report was jam-packed with insights. To conclude our weblog collection, we’re breaking down the highest specialism featured within the report: model. Discover out the highest B2B model advertising and marketing companies within the USA, alongside some commentary across the knowledge and rather more.
Earlier than we dive into the information, it’s value noting how we acquire knowledge for our specialisms. In our survey of 29 companies, we requested companies to examine off what providers and capabilities they supplied. This included all the things from PR and demand technology to gross sales enablement and rather more. After checking these off, companies had been then requested to make use of the identical checklist to determine the highest three specialism providers they provide. Utilizing the information from that particular query, we created specialist league tables. To make it clear what we outline as a model, we acknowledged it as ‘Model providers (contains model growth and communication, plus purpose-led initiatives)’.
Out of the 29 companies, 19 (65.5%) acknowledged that model was considered one of their prime three specialisms which was far and away the highest specialism amongst companies. As well as, 93.1% of companies acknowledged that they provide branding providers to some capability. The opposite prime specialisms included content material advertising and marketing and demand technology, however we had been curious why companies are making branding providers a prime precedence this yr?
We spoke to Darren Coleman, Model Skilled, Propolis and he commented: “It’s encouraging to see model play such a outstanding function on this report. It clearly signifies there’s a sturdy demand for brand-related providers within the US and so a transparent understanding of the worth intangible belongings, such a model play, in developed markets such because the US.”
He added: “Model constructing is getting into one thing of a golden period in advertising and marketing. We now have by no means had some a lot proof to indicate the industrial worth manufacturers add to firm worth, revenues and margins to call a couple of. That is significantly vital – and inspiring – as traditionally model entrepreneurs have had a really tough time convincing the C-suite to put money into model. That’s to not say the job is straightforward. Removed from it however, sensible model entrepreneurs are effectively knowledgeable and know find out how to use extensively out there proof to make a robust enterprise case for model.”
And so who was one of the best in model? Take a look at the highest 5 B2B model companies in addition to a hyperlink to a few of their providers. Similar to our different league tables, companies had been ranked based mostly on the very best gross earnings to the bottom.
Coming in on the prime spot is Marketbridge with a gross earnings of $56.3 million, which was additionally listed because the #1 specialist in demand technology, in addition to #2 total in our foremost league desk. In second place is Gravity World, an company that has skilled plenty of milestones in 2024 and 2025, together with key appointments, award wins and progress drivers.
Feeling impressed? Take a look at our newest podcast episode on rebranding or our Propolis Model Technique Pack.
And if that’s not sufficient, we extremely suggest downloading our US report for an inside look into the US business and market. Obtain right here.
