Italy: Resort group Gruppo UNA has rebranded as UNA Italian Hospitality to replicate the group’s renewed concentrate on its Italian heritage.
With a portfolio of greater than 50 accommodations throughout Italy, UNA Italian Hospitality options two collections: UNA Esperienze (upscale accommodations and resorts) and UNA HOTELS (city and leisure accommodations).
The corporate stated the rebrand is designed to boost model recognition, appeal to a rising worldwide viewers, and unify the group’s providing.
Chief govt officer of UNA Italian Hospitality, Giorgio Marchegiani stated: “The group’s robust progress previously three years, alongside the rise in competing international manufacturers in Italy, have led us to replicate on the elements that distinguish our model. After listening to what our company, purchasers and companions should say and finding out the market, we now have recognized “Italianness” as the important thing salient factor.
“Right this moment, round two-thirds of group revenues come from worldwide visitor stays, and the determine is destined to develop. Such a clientele chooses Italy as a result of they’re attracted by our nation’s distinctive options and the values that distinguish it. It’s towards this backdrop that we naturally need to emphasise what belongs to us and makes us who we’re.
“Many company from Italy are additionally on the lookout for distinctive qualities, whether or not it’s aesthetics, reminiscent of design and placement, or facets of service and hospitality, reminiscent of catering, that replicate the precise traits of every native space. Our purpose is to all the time welcome each visitor, from Italy or abroad, with heat, professionalism, and personalised consideration to element, offering the mannequin of hospitality that represents one of the best of Italy worldwide,” he added.
To assist the transformation, UNA Italian Hospitality has launched a redesigned web site, developed in partnership with Unipol’s digital expertise crew.
The brand new platform incorporates a new reserving engine and structure, in addition to improved performance for each leisure and enterprise travellers. As a part of the redesign, key capabilities had been added reminiscent of digital lodge excursions, video content material and tailor-made affords to offer a extra personalised on-line expertise.
