Italy’s fourth-largest large-scale retail group, Gruppo VéGé, has introduced a objective of €20 billion in annual income by 2030, up from an estimated €15.3 billion in 2024.
In an interview with the every day newspaper Corriere della Sera, CEO Giorgio Santambrogio famous the development towards market consolidation within the retail sector and confirmed that the group is presently in talks with a number of grocery store chains.
Their technique entails buying one or two medium-to-large firms yearly, notably these with strategic geographical areas, specializing in the central and northwest areas of the nation.
“The sector is shifting towards consolidation, with the highest 5 firms already controlling 57% of the market,” he added.
Following the addition of Apulia Distribuzione in 2024, which boosted its presence in southern Italy, Gruppo VéGé not too long ago welcomed Completely happy Casa, a family items firm.
Santambrogio highlighted the growing reputation of private-label merchandise, noting their price financial savings and the truth that they’re 92% produced by Italian SMEs.
Focus Areas
He added that Gruppo VéGé will proceed its emphasise on promotions and private-label choices, empowering its associates to develop their manufacturers whereas supplementing them with mainstream choices.
Santambrogio additionally addressed the group’s engagement with the federal government to spice up consumption, citing initiatives just like the ‘Carta dedicata a te’ programme for low-income households and discussions on points like sector liberalisation, the sugar tax, and investments in retail expertise.
Waiting for 2025, Santambrogio anticipates round 6% progress and a continued deal with promotions, personal labels, and assist for related manufacturers.
Gruppo VéGé can be exploring reviving and enhancing a European buying centre much like Aicube 4.0 and increasing its present European collaboration with Sonae and Grupo Ifa.
To realize its 2030 goal, the group plans to diversify past conventional merchandise into areas like phone, insurance coverage, and banking companies, supplied by means of their shops. Important investments in expertise, particularly AI for knowledge evaluation, are additionally deliberate.
Gruppo VéGé operates with 32 related manufacturers, together with Tosano, Multicedi, Bennet, and Gruppo Area, with over 3,500 retailers.

