There’s one thing that doesn’t fairly add up about Droga5 and umbrella firm Accenture Tune.
Is the driving power nonetheless Droga5, the company which remained a standalone model whilst Accenture’s Tune division – primarily digital – claimed it turned over as a lot cash as Publicis or Omnicom? Fairly protected to say this didn’t all emanate from Droga5.
Now Pelle Sjoenell (left), Droga5’s world CCO, is leaving the enterprise after barely a yr to get replaced by Tune’s Neil Heymann, who says he desires to be convey D5 and Tune nearer collectively. Sjoenell, who’s leaving with the same old fulsome tributes together with David Droga, joined from gaming firm Activision Blizzard, which appeared a contact left subject.
Droga stepped down as CEO of Tune in Might final yr, to get replaced by Accenture lifer Ndidi Oteh. Mark Inexperienced, from Australia’s The Monkeys, took over as boss of D5. A few of which means that, as chill winds blow by way of the advertising company sector, among the extra fanciful ambitions for D5 and Accenture Tune have been shelved. That it’s now only a division of an (admittedly large) tech-based administration consultancy.
Inventive individuals leaving, as in addition they have in London, is usually an indication that an company is migrating in the direction of one thing unwelcome.
