LVMH-owned Cognac home Hennessy has partnered with Puerto Rican rapper and singer Unhealthy Bunny on his Debí Tirar Más Fotos world tour.
Hennessy will create immersive activations throughout Unhealthy Bunny’s tour.
These will embody two signature cocktails that followers can get pleasure from: Hennessy Pasión and Hennessy de Coco.
The cocktails had been impressed by Unhealthy Bunny’s new Debí Tirar Más Fotos album and use components near Puerto Rico.
The Hennessy De Coco blends coconut and tropical fruits with Cognac, whereas the Hennessy Pasión is described as a playful mixture of passionfruit and lemonade with Cognac.
Company may discover the ‘Hennessy Clúb’, which is claimed to point out the model’s universe by means of ‘multi-sensory moments’ that mix Puerto Rican heritage, music and life-style.
Unhealthy Bunny’s DeBÍ TiRAR MáS FOToS world tour will kick off subsequent week on 21 November within the Dominican Republic.
Hennessy’s president, Charles Delapalme, mentioned: “At Hennessy, we deeply consider that tradition is a power for progress. And thru the Debí Tirar Más Fotos World Tour, Unhealthy Bunny brings individuals collectively. We’re honoured to be a part of it as this partnership celebrates the ability of tradition to attach worlds and unite in a collective vitality.
“For many years, Hennessy has partnered with artists who share the identical spirit of creativity and champion tradition. We consider each music and Hennessy are crafted to maneuver individuals.”
In its different collaborations with well-known faces, the Cognac model additionally lately continued its partnership with LeBron James, which brought on a stir on the web and was certainly one of our high advertising and marketing strikes from October.
In its newest monetary report, Moët Hennessy declined by 4% in natural gross sales to €3.91 billion (US$3.4bn) for the primary 9 months of 2025. Hennessy Cognac struggled to return to development in China and the US.
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