Investing in loyalty tech is so much like furnishing your first dwelling: it’s not nearly choosing items you want, it’s about ensuring the whole lot works collectively as soon as it’s within the room. The identical goes for loyalty platforms. Every function issues, however the actual magic occurs when the entire stack matches seamlessly into your martech ecosystem. When you’re evaluating distributors proper now, we’ve damaged the panorama into clear classes and a shortlist that makes the choice simpler. (Inside design recommendation nonetheless not included.)
In case you are contemplating investing in loyalty applications from a monetary perspective, we’ve got a useful ROI calculator worksheet for you.
High Loyalty Program Software program Corporations in 2026
1. Antavo
Location & founding: 2012, London, United Kingdom
Shoppers embrace: KFC, Skims, C&A, Flying Tiger, Notino, Scandic Resorts, Kathmandu, Profit Cosmetics
Antavo is a loyalty expertise firm serving to world manufacturers flip buyer relationships into measurable development. Its AI Loyalty Cloud permits groups to plan, run, and optimize applications that drive buyer loyalty, combining loyalty program logic, engagement, promotions, and customized experiences to ship actual enterprise outcomes. Constructed on a modular, API-first structure, Antavo integrates seamlessly throughout tech stacks and markets, uniting loyalty and promotion engines with a dwell insights layer that empowers groups to behave on knowledge and repeatedly enhance efficiency.
Key Strengths of Antavo:
- Suppose and act in a loop: Plan, run, and optimize applications repeatedly to hyperlink technique with real-time execution.
- Past applications: Interact clients by means of loyalty applications, promotions, and customized experiences holistically, not in silos.
- AI on the core: Our AI agent makes predictive insights, data-driven selections, and repetitive duties simple, making advanced loyalty options simpler to handle.
- Seamless loyalty orchestration: Join campaigns and provides throughout channels and audiences in a coordinated approach, and scale it globally.
- Designed for influence: Options like gamification, tiers, golf equipment, receipt scanning, and cellular passes drive engagement that issues.
Antavo empowers firms that see loyalty not as a advertising add-on, however as a core driver of buyer lifetime worth, retention, and model development.
2. Annex Cloud
Location & founding: 2010, California, U.S
Shoppers embrace: Harrods, Henkel, Air Miles
Annex Cloud provides an enterprise-ready SaaS loyalty platform targeted primarily on massive manufacturers looking for omnichannel loyalty, referral, and user-generated content material applications. Their “Loyalty Expertise Platform” is marketed as configurable and integrates with many enterprise techniques, enabling firms to seize first-party knowledge and run loyalty campaigns throughout touchpoints.
3. Capillary Applied sciences
Location & founding: 2008, Bangalore, India
Shoppers embrace: Tata Group, Domino’s Pizza (Indonesia), Shell
Capillary Applied sciences provides an enterprise-grade SaaS platform for loyalty, buyer engagement, and client knowledge administration, claiming to serve lots of of manufacturers throughout dozens of nations. Its platform is constructed round modules resembling loyalty program administration, CDP (client knowledge platform), analytics/perception,s and omni-channel engagement. The corporate emphasises its skill to function at scale and throughout industries, together with retail, F&B, journey and conglomerates.
4. Comarch
Location & founding: 1993, Kraków, Poland
Shoppers embrace: BP World, Heathrow Airport, JetBlue Airways
Comarch develops a loyalty and engagement platform designed for large-scale enterprises throughout sectors resembling retail, journey, and gas retail. The platform helps factors, tier techniques, gamification, omni-channel member journey,s and AI-driven analytics, and is marketed as able to dealing with huge member bases and multinational roll-outs.
5. Talon.One
Location & founding: 2015, Berlin, Germany
Shoppers embrace: Adidas, Sephora, Joe & The Juice
Talon.One provides a promotion and loyalty platform aimed toward enterprises that wish to run dynamic incentives, loyalty schemes, and gamified campaigns by means of a single system. The corporate emphasises flexibility, headless structure, and cross-channel execution for manufacturers working globally.
6. Loyalty Lion
Location & founding: 2012, London, United Kingdom
Shoppers embrace: Holy, Oh Polly, Nanso
LoyaltyLion is a loyalty platform targeted totally on e-commerce manufacturers, providing instruments for factors, referrals, tiers, and personalised rewards. It integrates with main e-commerce platforms like Shopify and BigCommerce, and positions itself as a approach for retailers to extend buyer lifetime worth by means of data-driven loyalty experiences.
7. Voucherify
Location & founding: 2015, Katowice, Poland
Shoppers embrace: Clorox, AB InBev, Pomelo
Voucherify is an API-first incentive engine designed for manufacturers that wish to run promotions, loyalty programmes, referrals and gift-card flows from one unified platform. The corporate emphasises fast implementation, composable structure, and usage-based pricing, positioning itself as a software for advertising and product groups to experiment with incentive programmes slightly than ready for months of growth.
8. Marigold
Location & founding: 2017, Nashville (Tennessee, USA).
Shoppers embrace: Pizza Hut, Talbots, Virginia Lottery
Marigold supplies a broad‐spectrum advertising platform with loyalty as one among its core modules. Its providing permits manufacturers to deploy tiered rewards, factors, event-based incomes, and cross-channel marketing campaign execution through a unified resolution. The corporate locations emphasis on utilizing first- and zero-party knowledge, real-time orchestration, and scalable loyalty applications for enterprise and multi-brand environments.
Incessantly Requested Questions About Loyalty Program Software program Corporations
What’s a loyalty program software program supplier?
Loyalty program software program helps manufacturers run applications that preserve clients coming again. From membership golf equipment and tiered rewards to customized provides, these instruments automate engagement and drive retention. High suppliers additionally provide superior options resembling personalization, gamification, and promotion administration, although the depth of those capabilities varies by vendor.
What are the primary capabilities a loyalty program expertise vendor can provide?
A contemporary loyalty vendor supplies versatile, multi-market program design. A variety of gamification, promotion, and marketing campaign administration capabilities are additionally must-haves. The market can also be shifting within the route the place main firms provide some type of AI-driven predictions, analytics, and optimization instruments to assist companies ship scalable, insight-driven loyalty experiences.
What options ought to I take into account when selecting a loyalty expertise?
Right here’s a non-comprehensive record of key options: multibrand, multiregion, and coalition capabilities, particularly in case you are an enterprise-grade firm; assorted program buildings; gamified experiences and interactive journeys in case you are on the lookout for an experiential program; AI-copilots and AI-driven instruments to plan, take a look at, and coordinate this system, if you’d like good insights and simple administration.
In Conclusion
As loyalty expertise continues to advance, discovering the proper accomplice can unlock long-term development and engagement. When you’d prefer to discover how Antavo’s AI Loyalty Cloud can energy your technique or wish to converse with our specialists about your subsequent loyalty initiative, e-book a demo in the present day.
Zsuzsa is the Chief Technique Officer and Co-founder of Antavo. She has skilled Antavo develop from a startup right into a market-leading, world scaleup for loyalty program expertise, serving world manufacturers and retailers. She was named Character of the Yr on the 2024 Worldwide Loyalty Awards, and listed by Forbes as one among Europe’s high 100 feminine founders in tech, Zsuzsa is a former journalist acknowledged by the European Fee.
