HOKA’s new model marketing campaign, “Collectively We Fly Larger,” represents the highs and lows of the journey of coaching and race day that solely actual runners would acknowledge. A robust anthem movie set to the tune of Bob Dylan’s “Shelter from the Storm” sits on the middle of the marketing campaign and captures genuine moments between precise runners and their real-life run communities throughout pivotal factors of their working journeys.
TEAM CREDITS
Company: Anomaly
Model: HOKA
