“Nicely, I’m livin’ out of the country however I’m sure to cross the road
Magnificence walks a razor’s edge, sometime I’ll make it mine…” -Bob Dylan
“Shelter from the Storm,” is considered one of Bob Dylan’s greatest songs on his sensible 1975 album, Blood on the Tracks. It’s additionally the brand new soundtrack for endurance runners within the HOKA camp—runners who take part in ultramarathons, that are longer than 26.2 miles and infrequently happen in mountains, deserts, and jungles.
“As a model pushed by the enjoyment of progress, we acknowledge the function group performs within the lengthy street athletes’ take to realize greatness. ‘Collectively We Fly Increased’ is about simply that – celebrating the journey and those that received you there.” stated Erika Gabrielli, Vice President of International Advertising and marketing at HOKA.
The work was developed in partnership with its artistic company of file, Anomaly in Los Angeles. The brand new world marketing campaign will keep true to HOKA’s core model values as a human-first efficiency model, reinforcing the model’s dedication to inspiring, connection and bringing individuals collectively, whereas additionally motivating people to take daring leaps towards private progress.
Bob Dylan’s “Shelter from the Storm” is on the middle of the marketing campaign. Josh Fell, accomplice and CCO at Anomaly LA, stated, “Bob Dylan noticed the spot and favored it which is just about the one award we’ve ever cared about. A Bobby.”
In sure locations, the tune’s lyrics do lend themselves to this form of therapy by the model.
“I used to be burned out from exhaustion, buried within the hail
Poisoned within the bushes an’ blown out on the path…”
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