Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that means that you can batch content material and roll it out in your schedule.
For many actual property brokers, social media appears like one thing they need to be doing, however not often one thing they get pleasure from doing constantly.
They know patrons and sellers are paying consideration on-line. They know content material issues. However between purchasers, household and operating a enterprise, creating posts every single day rapidly turns into overwhelming.
That’s why my dialog with AI strategist and actual property entrepreneur Carrie Soave stood out.
A step-by-step social media content material calendar technique
On this interview, Soave didn’t speak about AI in idea. She confirmed, step-by-step, how an agent can construct a full 30-day social media content material calendar in about an hour utilizing custom-trained AI instruments. Not simply concepts, however actual hooks, short-form video scripts and calls to motion you may truly learn from a teleprompter.
One of many largest takeaways was why most brokers wrestle with AI within the first place. Instruments like ChatGPT are highly effective, however they’re broad. With out clear route, context and examples, the output usually feels generic or unusable. Soave solves that by constructing {custom} GPTs that do one job extraordinarily properly, so brokers don’t should study immediate engineering simply to get outcomes.
In the course of the reside demo, we constructed content material round a really particular viewers: VA first-time homebuyers within the Atlanta space. From that single enter, the system created a great shopper profile, recognized actual purchaser fears and questions, after which turned these right into a full 30-day content material plan designed for Instagram, TikTok, Reels and YouTube Shorts.
From there, it generated camera-ready scripts with sturdy hooks and easy calls to motion — the type of scripts you may load right into a teleprompter, hit report and transfer on together with your day.
We additionally talked about how content material truly turns into enterprise. Soave walked by way of how she makes use of instruments like Captions for quick enhancing and ManyChat to routinely convert feedback and DMs into actual conversations and booked appointments. The aim isn’t just posting, however shifting individuals off social media and into methods you personal.
The largest lesson from the dialog was easy. AI isn’t about doing extra. It’s about eradicating friction from the issues brokers already know they need to be doing.
When used the proper method, AI turns into leverage. And leverage creates freedom.
If you happen to’re an agent who desires to develop on-line with out dwelling in your telephone, this dialog is value your time.
January is Social Media Month at Inman. Begin the 12 months by diving deep into the platforms that matter most, the most recent algorithm shifts, the neatest methods for standing out and extra. Plus, we’re rolling out the coveted Inman Energy Participant Awards and this 12 months’s class of New York Energy Brokers and MLS Innovators.
Rick Guerrero is the Producing Gross sales Chief at The Mortgage Agency. You possibly can observe him on Fb or join with him on LinkedIn.
