As resort advertising and marketing evolves, so does the demand for emotionally-driven, immersive content material. Drone storytelling is rising as some of the highly effective instruments to showcase a resort”s distinctive surroundings, ambiance, and visitor expertise. Drone advertising and marketing specialist Olha Kotova shares how aerial content material is driving actual outcomes for resorts – from greater engagement to elevated bookings.
Q1: What position do you assume drone footage performs in at the moment’s resort advertising and marketing methods?
In a visually saturated market, drone content material offers resorts an edge. It helps inform a whole story – not nearly rooms or facilities, however about environment, environment, and emotion. Aerial visuals create on the spot emotional affect and assist resorts stand out in a sea of comparable listings or advertisements.
Q2: Do you will have any actual examples of how this type of content material impacts efficiency?
Sure. One resort I labored with allowed us to match metrics earlier than and after launching a brief marketing campaign utilizing drone Reels and Tales throughout Instagram and TikTok. In simply two weeks, their social media engagement elevated by 47%, and so they recorded a noticeable spike in direct bookings, notably from customers who talked about seeing the movies.
Q3: What makes drone content material simpler than conventional photograph and video advertising and marketing?
It presents perspective. A visitor can”t see the total structure of a property or really feel the “temper” of a vacation spot from static photographs alone. Drones seize dawn gentle, reflections within the pool, open landscapes, and human motion – all of which set off an emotional connection. That”s what drives conversions at the moment.
This fall: How ought to resorts method creating drone content material in the event that they”re simply getting began?
I like to recommend beginning with a story-based construction. I usually use what I name an “Emotional Drone Map,” the place we outline areas of inspiration (broad, scenic views), vitality (social zones like swimming pools or eating places), and intimacy (particulars like gentle by curtains or shadows at sundown). It”s not nearly flying a drone – it”s about designing a sense.
Q5: Are there errors you see resorts making when making an attempt to provide this type of content material?
Completely. Some attempt to use generic drone inventory footage or over-edit their movies to appear like commercials. That may really feel impersonal. Authenticity is vital. Displaying actual motion, pure lighting, and guest-like experiences works a lot better. Additionally, drone content material ought to align with the model”s tone – whether or not it”s calm and meditative or vibrant and energetic.
Q6: The place do you see drone advertising and marketing heading within the hospitality trade?
It”s changing into customary, not a luxurious. Within the subsequent few years, I count on extra resorts to construct common drone storytelling into their seasonal advertising and marketing. Some might even experiment with AI-enhanced visuals, digital excursions, or interactive aerial content material. It”s not concerning the know-how – it”s about how resorts make folks really feel, and drones simply occur to be the very best lens for that at the moment.
Closing
As drone advertising and marketing continues to evolve, resorts that put money into genuine, emotionally-driven content material will possible keep forward in visitor engagement and direct reserving efficiency. Drone storytelling isn’t just a visible pattern – it’s changing into a necessary pillar of contemporary hospitality advertising and marketing.
