Iceland Meals has grow to be the primary frozen meals retailer globally to make sure that 100% of its personal label wild fish and seafood is now sourced from Marine Stewardship Council (MSC) licensed fisheries.
British customers will now have the ability to take pleasure in absolutely licensed sustainable seafood throughout all of Iceland’s personal label vary. This consists of the retailer’s frozen, chilled and prepared meal wild fish and seafood merchandise.
While customers should discover some merchandise with out the blue MSC ecolabel in retailer as current packaging is run down, Iceland prospects can count on to see the blue fish tick on all own-label merchandise in retailer by January 2026.
“Our prospects can now be assured that each personal label product bearing the blue MSC ecolabel is sustainably sourced to the recognised impartial customary,” stated Richard Walker, government chairman at Iceland Meals.
“That’s good for the planet, good for future generations, and it units a world benchmark for what accountable retail ought to appear to be.”
‘Defending Marine Ecosystems’
In a significant milestone for seafood sustainability, Iceland expanded its MSC-certified product vary from 30 to 46 within the monetary yr ending in April 2024, masking 73% of its merchandise and rating because the second-highest UK grocery store for MSC product protection, based on the 2024 MSC UK and Eire Market Report .
The Marine Stewardship Council (MSC) is a global non-profit organisation devoted to ending overfishing and defending marine ecosystems. Merchandise with the blue MSC ecolabel come from fisheries that meet strict sustainability standards, giving customers a strong approach to drive constructive change for the oceans.
‘Robust Instance’
“Iceland’s achievement is a major step ahead for sustainable seafood sourcing within the UK and past,” stated Rupert Howes, chief government of the MSC.
“This dedication to 100% MSC-certified wild fish and seafood units a powerful instance for the worldwide retail sector, demonstrating that sustainable sourcing at scale is feasible.”
