WINSTON-SALEM, NORTH CAROLINA – March 23, 2026 – Inmar Intelligence, a pacesetter in data-driven media and incentive know-how, at the moment introduced a multi-year integration with Eagle Eye, a number one SaaS and AI advertising and marketing know-how firm. The partnership connects Inmar’s strong digital supply content material with Eagle Eye’s MACH licensed retail promotions platform, enabling retailers throughout North America to activate Inmar digital coupons instantly inside their present pockets, promotions, and point-of-sale environments.
As digital coupons have grow to be central to retail promotion methods, retailers more and more level to ease of entry and pace of activation as crucial necessities for efficient execution. Digital affords which are sluggish to deploy, troublesome to combine, or disconnected from present programs introduce friction for retailers, producers and customers, limiting their sensible use at scale.
As customers grow to be more and more value-conscious, the provision and relevance of financial savings play a crucial position in the place and the way they store. Greater than 70% of customers say digital coupons affect each buy selections and retailer selection, in line with the 2025 Inmar Shopper Insights Research. In consequence, retailers should ship compelling, related affords at scale, which requires seamless execution and entry to a broad portfolio of brand-funded financial savings. Inmar’s in depth CPG community permits retailers to supply numerous digital promotions that improve worth notion and drive shopper engagement.
Reinforcing Inmar’s position as a trusted digital supply content material supplier, this API primarily based integration permits shared retail prospects to retrieve, show, clip, redeem, and reconcile Inmar digital affords instantly inside Eagle Eye programs, lowering technical complexity and serving to retailers activate affords sooner. By lowering friction in supply activation, the partnership helps retailers transfer sooner whereas sustaining accuracy, compliance, and dependable execution at checkout.
“This partnership displays our dedication to assembly retailers the place they’re and making it simpler to activate high-quality digital affords at scale,” stated Rob Weisberg, EVP & President, MarTech at Inmar Intelligence. “By integrating with Eagle Eye’s promotions platform, we’re increasing entry to Inmar digital affords whereas supporting sooner activation, dependable execution, and measurable outcomes for our retail and model companions.”
The mixing additionally helps built-in reporting and analytics, guaranteeing correct measurement throughout the supply lifecycle. This strategy helps retailer flexibility, permitting promotion groups to undertake new capabilities with out disrupting present workflows or programs.
The partnership extends the attain of Inmar’s digital supply community, maximizing efficiency for retailers and producers. By enabling Inmar supply content material inside present retailer know-how ecosystems, together with loyalty and promotion platforms, Inmar permits broader adoption whereas preserving operational stability. Supported by Inmar’s API-first integration strategy, this seamless connectivity to the retailer’s present ecosystems enhances entry to worth with minimal effort for technical groups.
“We’re happy to accomplice with Inmar to convey their in depth CPG relationships and deep expertise in digital affords to retailers utilizing the Eagle Eye platform,” stated Tim Mason at Eagle Eye. “By combining Inmar’s breadth of content material with Eagle Eye’s MACH licensed, scalable structure and confirmed skill to ship promotions at scale , we’re serving to retailers that select to leverage Eagle Eye ship extra compelling financial savings alternatives by means of the programs they already depend on.”
The partnership comes as retailers and types prioritize extra environment friendly and accountable digital promotions amid ongoing margin stress and elevated scrutiny of promotional spend. This integration permits shared retail prospects to entry and handle Inmar digital affords inside the Eagle Eye platform, supporting activation, redemption, and reporting by means of present retail programs.
Be taught extra in regards to the partnership right here:
About Inmar Intelligence
By curiosity and the clever use of information and know-how, we make companies smarter to enhance customers’ lives. As a trusted accomplice to manufacturers and retailers for over 45 years, we design, construct, and function dependable, dynamic, and personalised media and incentive options that create higher efficiencies and unlock the potential of refined marketplaces, serving to customers save billions. Inmar leads in powering media, together with retail media and influencer advertising and marketing, by seamlessly integrating first-party information into personalised campaigns. Our collaborative know-how permits retailers and advertisers to drive genuine engagement and measurable retail outcomes, reworking conventional advertising and marketing efforts into highly effective revenue-driving methods. For extra details about Inmar Intelligence, go to inmar.com and comply with us on LinkedIn.
About Eagle Eye
Eagle Eye is a number one SaaS and AI firm, enabling retail, journey and hospitality manufacturers to earn lasting buyer loyalty by means of harnessing the ability of real-time, omnichannel and personalised advertising and marketing. Our highly effective know-how combines the world’s most versatile and scalable loyalty and promotions functionality with leading edge, built-for-purpose AI to ship 1:1 personalization at scale for enterprise companies, globally.
Our rising buyer base consists of Loblaws, Southeastern Grocers, Large Eagle, Asda, Tesco, Morrisons, JD Sports activities, E.Leclerc, Carrefour, the Woolworths Group and lots of extra. Every week, greater than 1 billion personalised affords are seamlessly executed by way of our platform, and over 700 million loyalty member wallets are managed worldwide.
AI-powered, API-based and cloud-native, Eagle Eye’s enterprise-grade know-how is absolutely licensed by the MACH Alliance and has obtained recognition from main business our bodies, together with Gartner, Forrester, IDC and QKS.
