On the Pushed by DCKAP Podcast, Hunt shares sensible classes on scaling profitably, utilizing third-party purposes, and balancing expertise with buyer relationships.
Austin, TX — On a brand new episode of the Pushed by DCKAP podcast, Carolyn Hunt, an impartial marketing consultant specializing in Epicor Prophet 21, attracts from greater than 25 years of ERP expertise to share actionable classes for distributors. Hunt joins host Karthik Chidambaram, CEO of DCKAP, to debate methods for leveraging ERP programs, why integrations matter, and the way to stability automation with the human aspect of enterprise.
Key Highlights
- Scale Profitably: Use ERP and course of enhancements to develop with out including pointless headcount.
- Make Integrations Work for You: Third-party purposes usually ship higher worth than over-customizing ERP.
- Hold Know-how Human: AI and automation have potential, however relationships stay central to distribution.
Scale Profitably With out Including Headcount
For Hunt, the true energy of ERP is in serving to corporations develop smarter, not simply larger. She encourages leaders to make use of system enhancements to keep away from the lure of over-hiring.
“My objective is at all times to assist distributors develop their enterprise with out including workers, till the enterprise has grown a lot that you just simply have so as to add one other particular person,” Hunt stated. “In the event you can remedy issues with processes and programs first, you shield your profitability.”
Make Integrations Work for You
Hunt cautions distributors in opposition to making an attempt to make their ERP do every thing by means of heavy customization. As a substitute, she recommends utilizing third-party purposes and integrations strategically to fill gaps and add worth.

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“I don’t assume there’s any laptop system on the market that’s going to do each single factor each buyer needs,” Hunt stated. “The price of including on a third-party bundle is a complete lot lower than looking for that good reply.”
Her recommendation: don’t over-customize your ERP. Use integrations the place they make sense, so you possibly can scale extra flexibly and cost-effectively.
Hold Know-how Human
Whereas Hunt is optimistic about AI’s potential, she believes distributors should keep grounded in buyer relationships.
“There’s an exceptional alternative with AI, so hopefully we’ll use it for all the best issues,” Hunt stated. “I simply hope we don’t lose the humanity. The businesses that prosper would be the ones that leverage AI but additionally hold the human contact.”
Sensible Classes for Right this moment’s Distribution Leaders
Hunt’s classes spotlight how distribution leaders can get extra from their ERP investments: scale profitably, combine correctly, and by no means lose sight of the client. Her steerage provides a sensible roadmap for leaders navigating expertise change whereas staying true to the service values that outline the business.
Extra Data
Concerning the Pushed Podcast
The Pushed by DCKAP Podcast is an audio and video present that explores leaders’ tales, digital journeys, and insights on tendencies in B2B and distribution. The podcast is hosted by Karthik Chidambaram, Founder & CEO of DCKAP, who grew the corporate from a startup to a world staff of greater than 200 staff. DCKAP earns a number of belief badges by G2.com, together with class “Chief”, “Excessive Performer Americas” and “Customers Most Prone to Advocate.”
About DCKAP
DCKAP is a frontrunner in digital options that assist distributors’ programs discuss to one another. Its expertise simplifies software program integrations, e-commerce, and product data administration for B2B corporations. DCKAP’s flagship product, DCKAP Integrator, helps distributors and producers automate information between ERP, e-commerce, and CRM programs. Based in 2005, DCKAP is a world and distributed staff headquartered in Austin, TX. Go to dckap.com or observe on LinkedIn.
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