A brand new chapter is unfolding for Villa d’Este Group, one among Italy’s most storied names in luxurious hospitality. Development websites, renovations, and rebrandings are marking a interval of unprecedented transformation because the group positions itself to compete on a really worldwide scale. On the coronary heart of this evolution lies Villa d’Este La Collezione, a newly created model that brings collectively the group’s five-star properties underneath one prestigious banner.
“Villa d’Este has change into so globally acknowledged that it dangers outshining our different inns,” defined CEO Davide Bertilaccio throughout a latest press briefing. “La Collezione permits us to showcase the complete breadth of our portfolio, every property reflecting the identical values of heritage, magnificence, and distinctive service.”
A Assortment Rooted in Heritage and Imaginative and prescient
La Collezione at the moment consists of Villa d’Este in Cernobbio, Villa La Massa in Florence, Palazzo Venezia in Como, and Miralago Luxurious Residences, additionally in Cernobbio. Every property represents a definite side of Italian class, whereas collectively embodying the group’s ambition to redefine high-end hospitality with a recent spirit.
The brand new Palazzo Venezia in Como, born from the rebranding of the previous Vista Como (acquired from LarioHotels), exemplifies this method. “It is likely one of the most lovely buildings in Como,” mentioned Bertilaccio. “For the primary time, we’ll carry a property affiliated with The Main Lodges of the World to the town.”
Reimagining the Lake Expertise
Not far-off, the Lodge Miralago, acquired in 2024, is being reworked into Miralago Luxurious Residences—a serviced residence idea impressed by post-pandemic way of life developments. “We didn’t wish to open one other conventional resort on the lake,” Bertilaccio famous. “Company are more and more on the lookout for bigger, personal areas that enable them to reside like they’re at dwelling, but with all of the providers of a resort.”
The outcome will likely be eight modular flats—every with one or two bedrooms, kitchen, and entry to the complete vary of Villa d’Este facilities, from housekeeping and room service to personal cooks and concierge help. On the bottom ground, the Caffè Miralago will serve each residents and the local people.
Board member Carlotta Fontana added that the mission displays “a rising need amongst vacationers for intimacy and area. Those that journey often for enterprise need, throughout their leisure time, a spot that seems like their second dwelling—however with all of the comforts of a five-star property.”
Increasing the Cernobbio Legacy
In the meantime, work continues on Villa Belinzaghi, a historic property adjoining to Villa d’Este and as soon as a part of the property till the Sixties. The constructing will likely be totally renovated and reopened inside two years, providing solely suites—every measuring no less than 60 sq. meters—to fulfill the expectations of at this time’s luxurious vacationers. A brand new swimming pool and eight,000 sq. meters of parkland will prolong the resort’s grounds.
Quickly to comply with is the redevelopment of Lodge Regina Olga, which can change into a boutique resort with round 50 to 60 rooms and superior digital providers, additionally becoming a member of La Collezione.
Past the Lake: A Yr-Spherical Vacation spot
For Bertilaccio, the transformation goes past increasing the portfolio—it’s about redefining the Villa d’Este expertise itself. “Our imaginative and prescient is to show Villa d’Este into greater than a lakeside retreat,” he mentioned. “We wish it to change into a hub for locating the area: the mountains, vineyards, and close by cultural and creative landmarks. Our efforts to increase the working season have delivered sturdy occupancy outcomes, despite the fact that sustaining a year-round presence in a lakeside vacation spot is a pricey problem.”
An Italian Group with International Ambitions
The group’s portfolio additionally consists of the Golf Membership, Harry’s Bar, the Salesianum Don Bosco complicated—at the moment being renovated to accommodate over 350 workers—in addition to the Terminus, Palace Lodge, and Barchetta Excelsior (the latter two will return to R Assortment in 2026).
President Giuseppe Fontana emphasised that the group stays open to new acquisitions: “What we’re constructing is a structured, industrial-scale Italian mission—one thing our sector has typically been accused of missing. This isn’t a starting or an finish, however a brand new chapter in a narrative that began greater than 450 years in the past with the beginning of Villa d’Este.”
With La Collezione, Villa d’Este Group reaffirms its identification as a guardian of Italian artwork and structure—rooted in historical past, but boldly oriented towards the longer term. “Our relationship with the territory is crucial,” Fontana concluded. “We wish our presence to contribute to the area’s progress and growth.”
