Johnnie Walker has launched Blue Label Extremely in a brand new glass bottle, which it claims is the world’s lightest Scotch whisky bottle.
The Diageo subsidiary famous that the limited-edition, 700-millilitre bottle weighs simply 6.3 ounces (180 grams).
Johnnie Walker will roll out 888 models of Blue Label Extremely within the packaging at a beneficial retail worth of $1,250 (€1,099). It will likely be obtainable in North America from 1 Could 2025.
The vary will provide a specifically blended liquid by Johnnie Walker Grasp Blender, Dr Emma Walker, that includes whisky from legendary distilleries corresponding to Oban, Brora, and Royal Lochnagar, in addition to choose ‘ghost whiskies’ from now-closed distilleries.
The bottle’s design relies on a patented course of developed over a course of 5 years by Diageo’s design crew.
The spirits large will provide a royalty-free licence to the patent, encouraging wider adoption of the know-how throughout the trade.
‘Imaginative and prescient For The Future’
Jeremy Lindley, international design director of Diageo, stated, “Johnnie Walker Blue Label Extremely was born out of a imaginative and prescient for the way forward for luxurious – one which embraces lighter, sustainable, and revolutionary design with out compromising craftsmanship.
“By means of our work with main designers, we’re extending this philosophy past whisky packaging, collaborating with among the most enjoyable designers to discover new inventive frontiers.”
Alongside the launch, Johnnie Walker has partnered with North American artists and The Corning Museum of Glass to fee bespoke works impressed by the brand new glass know-how.
Items by Amber Cowan, Objects of Widespread Curiosity and Scott Newlin will probably be exhibited on the Cristina Grajales Gallery throughout NYCxDesign in Could, exploring functions of light-weight glass in up to date design.
