London-based consultancy and company, JPC has launched its new Aggressive Edge model reworking themselves from advertising and gross sales company to a completely built-in development companion.
Boasting greater than 26 years of expertise, the company’s new philosophy guarantees to assist purchasers win in an business the place dropping isn’t an choice – all of this by human-first data-driven experiences slightly than remoted advertising metrics.
Claire Ellis, Managing Director, JPC mentioned: “This isn’t only a visible refresh – it’s a press release of intent. Our purchasers don’t want extra campaigns; they want readability, conviction and momentum. Aggressive Edge is about enabling that – from the primary sign to the ultimate signature.”
The brand new mannequin unites JPC’s consulting and inventive capabilities throughout 5 specialisms: Artistic Worth Propositions, Account-Based mostly Progress (Strategic ABM), Deal-Based mostly Advertising and marketing & Pursuit, Gross sales Enablement and Experiential. Collectively, these specialisms type an built-in system designed to safe, develop and renew key buyer relationships.
Ryan Bartle, Artistic Director, JPC mentioned: “Aggressive Edge is greater than a glance – it’s a mindset. We’ve constructed a model that mirrors the best way we expect: daring, adaptive, and unapologetically human. AI performs its half, however creativity and curiosity nonetheless drive the whole lot we do.”
Claire added: “With greater than £13.5bn in enterprise development delivered within the final 5 years and an 80%-win price for main offers, Aggressive Edge is already proving its worth. It’s serving to our purchasers assume larger, transfer quicker, and win smarter.”
On prime of the rebrand, JPC was just lately shortlisted for ‘Greatest account-based advertising marketing campaign’ at our 2025 B2B Advertising and marketing Awards for his or her Strategic ABM and DBM program.
To search out out extra, you possibly can take a look at the brand new model right here.
