Thanksgiving 24-25 Evaluation
Welcome to Knowledge Delivered: your go-to supply for unique insights from foodservice manufacturers. Every version options unique knowledge analyzed by PAR to uncover key tendencies and market shifts. Keep knowledgeable and forward with data-driven tales that reveal what’s shaping the business.
Thanksgiving Restaurant Trade Tendencies: 2024 vs. 2025
PAR Know-how performed two complete analyses of (1) POS knowledge from 277 manufacturers and (2) loyalty knowledge from 240 manufacturers to uncover key tendencies shaping the restaurant business on Thanksgiving 2024 (November 28) versus 2025 (November 27).
PAR’s POS knowledge reveals sturdy Thanksgiving development versus 2024:
General restaurant visits expanded by
14%
Orders
surged
surged
32.6%
Gross sales climbed
14%, topping
14%, topping
$16M
PAR’s loyalty knowledge reveals even better momentum:
Loyalty gross sales soared
to $35 million, up
to $35 million, up
25.6%
year-over-year
Loyalty signups
jumped
jumped
64.3%
signaling strong acquisition
Distinctive visitor
visits rose
visits rose
$13.96%
Loyalty visits elevated
11.5%
eflecting regular engagement
Common loyalty examine grew
15.3%
($25.28 → $29.16)
Common loyalty spend rose
11.9%
($24.73 → $27.67), as members responded to focused gives and bundles
Predominant Takeaway
Thanksgiving 2025 delivered strong development for eating places, with PAR’s knowledge displaying double-digit good points in each gross sales and visitor engagement. Restaurant websites and orders expanded sharply, whereas loyalty applications noticed file signups and better member spending. The mix of sturdy acquisition, greater checks, and regular engagement indicators that manufacturers are efficiently attracting new company and motivating members to spend extra—particularly by means of focused gives and seamless loyalty experiences. Eating places that prioritize comfort and personalised rewards are greatest positioned to show right this moment’s company into loyal followers.
About this knowledge
This unique knowledge, revealed by PAR®, presents insights and tendencies based mostly on deidentified and aggregated Level of Sale (POS) knowledge from 277 restaurant manufacturers and loyalty knowledge from 240 restaurant manufacturers, evaluating metrics from Thanksgiving in 2024 to 2025. The data offered is for common informational functions solely. PAR makes no representations or warranties of any sort relating to the accuracy, completeness, or reliability of any info, textual content, graphics, hyperlinks, or different objects contained on this report. PAR doesn’t assure that you’ll obtain any particular outcomes, and any reliance on the data is strictly at your individual danger. In no occasion will PAR or its associates be accountable for any loss or injury arising out of, or in reference to, the usage of or reliance upon this report, together with, with out limitation, any oblique or consequential loss or injury. This report shouldn’t be construed as a illustration or indication of the operational efficiency of PAR or its reported monetary outcomes.
About PAR Know-how
About PAR Know-how
PAR Know-how Company (NYSE: PAR) is a number one foodservice expertise supplier, powering a unified, purpose-built platform engineered to scale and adapt with manufacturers at each stage of development. Designed with flexibility and openness at its core, PAR’s options—spanning point-of-sale, digital ordering, loyalty, back-office, funds, and {hardware}—combine with others, but ship most influence as a unified system. With intentional innovation on the forefront, PAR’s options streamline operations, drive increased engagement, and strengthen visitor experiences for eating places and retailers globally. To be taught extra, go to partech.com or join with us on social media.
PAR Know-how Company (NYSE: PAR) is a number one foodservice expertise supplier, powering a unified, purpose-built platform engineered to scale and adapt with manufacturers at each stage of development. Designed with flexibility and openness at its core, PAR’s options—spanning point-of-sale, digital ordering, loyalty, back-office, funds, and {hardware}—combine with others, but ship most influence as a unified system. With intentional innovation on the forefront, PAR’s options streamline operations, drive increased engagement, and strengthen visitor experiences for eating places and retailers globally. To be taught extra, go to partech.com or join with us on social media.
