Seamless, Actual-Time Knowledge Circulation From Capillary’s Loyalty Platform to Adobe Expertise Platform Unlocks Personalization & Engagement at Scale
ST. PETERSBURG, FLORIDA – December 10, 2025 – Kobie, a number one authority in loyalty expertise and companies, has been named a Chief in The Forrester Wave™: Loyalty Platforms, This autumn 2025. Kobie moreover acquired the Buyer Favourite designation whereas attaining the very best attainable rating in 21 out of 27 analysis standards.
This recognition follows Kobie’s achievement as the one Chief in The Forrester Wave™: Loyalty Providers, Q2 2024. Kobie is presently the one supplier evaluated in each Wave stories as a Chief.
“The Forrester Wave final result and the designation as a Buyer Favourite mirror what we hear from the market about our expertise and our group,” stated Marti Beller, President, Kobie. “Forrester’s introduction of the Buyer Favourite badge underscores the necessity for manufacturers to have a real associate that may unify their technique, information, AI, and expertise to ship significant outcomes for patrons and the enterprise. The loyalty business goes by a big transformation and Kobie’s recognition as a frontrunner in each Wave stories, locations us uniquely on the forefront of this transformation alongside enterprise manufacturers.”
The Forrester analysis, which reviewed present vendor choices, technique, and consumer suggestions, cited a number of differentiators within the Kobie Alchemy® Loyalty Cloud platform:
- Kobie’s technique is anchored within the perception that prospects need ‘human-level’ personalization. Kobie’s roadmap displays its need to reimagine loyalty in an AI world with improvements like Bonnie (an AI assistant) and Kobie Loyalty Interplay Cues that help real-time personalization.
- Kobie differentiates with information unification and id administration by its Panoramic Buyer Profile.
- References fee Kobie’s capabilities very extremely and name out Kobie’s tradition of proactive steering to optimize loyalty outcomes.
- A singular platform function is its Agentic AI monitoring that stories accuracy throughout a bunch of metrics to make sure AI fashions are performing as anticipated – which sooner or later might be a table-stakes requirement as AI proliferates inside platforms.
Kobie believes these strengths replicate Kobie’s end-to-end mannequin of loyalty that assist manufacturers transfer past rewards and construct applications that develop enterprise worth.
“That is a unprecedented second for Kobie and the manufacturers we serve,” stated Bram Hechtkopf, CEO, Kobie. “Forrester’s recognition validates what we see available in the market: manufacturers want a loyalty-first platform that may unify buyer information and ship AI-driven personalization in actual time. However the platform is simply half the equation. Manufacturers additionally want a strategic associate dedicated to driving steady efficiency. Kobie supplies each.”
To entry the complete report, go to kobie.com/forrester-tech-wave-2025
About Kobie
At Kobie, we assist manufacturers develop enterprise worth by loyalty. For practically 40 years, we’ve designed, optimized, and powered loyalty applications for the world’s most iconic manufacturers, reaching nearly each sort of client, in every single place.
We assist manufacturers seize and activate high-fidelity information, apply strategic experience, and leverage AI-powered expertise to create options that resolve probably the most complicated advertising challenges. To be taught extra about partnering with Kobie, go to www.kobie.com.
