Veteran operator elevated to strengthen systemwide management and drive development for iconic quick-service model
Atlanta, GA (RestaurantNews.com) Krystal, the long-lasting quick-service burger model recognized for its signature sq. sliders, introduced the promotion of Amanda Hyde to Chief Working Officer. Hyde will report on to SPB Hospitality’s Chairman and CEO G.J. Hart and tackle expanded accountability for systemwide operations because the model continues its development technique.
Hyde brings greater than twenty years of restaurant business expertise spanning operations, model management and multi-unit administration. Since becoming a member of SPB Hospitality, she has performed a central function in bettering operational efficiency and supporting the corporate’s technique to revitalize and increase the Krystal model.
“Amanda is a revered operator with deep information of the Krystal enterprise and a robust observe report of constructing high-performing groups,” mentioned G.J. Hart, Chairman and CEO of SPB Hospitality. “Her management has been instrumental as we proceed sharpening the model’s operational focus and positioning Krystal for long-term development.”
Hyde first joined SPB Hospitality as a part of the management workforce supporting the corporate’s portfolio of manufacturers, together with Logan’s Roadhouse, earlier than serving to information the Krystal model’s turnaround and renewed development technique. Throughout that point, she partnered intently with operations and franchise leaders to enhance system execution, advance new restaurant improvement and elevate the general visitor expertise.
In her function as Chief Working Officer, Hyde will additional increase her management of Krystal’s restaurant operations throughout the system, working alongside operators and franchise companions to drive efficiency, assist continued improvement and preserve the model’s give attention to operational excellence. She can even collaborate intently with finance, human sources and different assist groups to make sure robust alignment between restaurant operations and the methods that assist them.
“Krystal has an unbelievable legacy and a loyal fan base,” mentioned Hyde. “I’m proud to step into this function and proceed working alongside our operators, franchise companions and workforce members to construct on that basis and increase Krystal into new communities whereas delivering nice experiences for our friends daily.”
Based in 1932, Krystal is among the South’s most iconic quick-service restaurant manufacturers, recognized for its distinctive sq. burgers, craveable menu and powerful regional following. The model continues to discover new markets and improvement alternatives because it expands past its conventional Southern footprint, together with a brand new location slated to open in Union, New Jersey, within the coming months.
About Krystal Eating places LLC
Headquartered in Atlanta, Georgia, Krystal Eating places LLC is the unique quick-service restaurant chain within the South. Krystal hamburgers have been served contemporary and sizzling off the grill on the long-lasting sq. bun since 1932. The corporate proudly sticks to the classics, however they’ve by no means been afraid to innovate. Krystal has expanded to 13 states with almost 300 eating places and continues to ship a one-of-a-kind style expertise via distinctive menu gadgets supplied at an important value. In 2025, QSR Journal ranked Krystal amongst its Prime 50 Contenders checklist, Technomic positioned the model on its Prime 500 checklist, and USA At the moment’s 10Best named Krystal a runner-up for “Greatest Quick Meals Breakfast” after putting within the prime ten in 2024.
For extra data, go to Krystal.com.
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Betsy DeMik
Champion
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