Simply in time for school soccer season, La Pulga Tequila—based by three Fort Value entrepreneurs—has unveiled its 2025 Horned Frogs-themed bottle, celebrating its partnership because the “Official Tequila of the Horned Frogs” with TCU Athletics.
A portion of proceeds will profit Help the Officer, a nonprofit supporting the Fort Value Police Division.
The limited-edition launch of La Pulga’s Blanco Tequila encompasses a daring black label impressed by TCU’s blackout sport uniform. True to La Pulga’s creative type, the bottle is adorned with an alebrije—a Mexican folk-art picture believed to hold protecting powers. For this version, it takes the type of TCU’s iconic Horned Frog, outlined in purple with putting crimson eyes.
The 2025 bottle additionally debuts La Pulga’s first non-metallic medallion, a smooth black design matching the label, making it a possible collector’s merchandise. It is going to be accessible in late August at choose Dallas-Fort Value retailers, whereas provides final.

“Final 12 months’s Horned Frogs bottle offered out inside days – and at some shops inside hours – as many Horned Frogs followers bought two bottles, one to drink and one to gather! So, again by common demand, we’re thrilled to introduce the 2025 Horned Frogs version La Pulga bottle,” says Andrew De La Torre, one in all La Pulga’s founders and a proud TCU alum.
“Horned Frogs soccer is the pleasure of our hometown of Fort Value, particularly the drama, pleasure, and enjoyable that followers expertise throughout ‘blackout’ residence video games the place all the stadium clothes in black – together with the gamers on the sphere. That spirited custom was the inspiration for the eye-catching label on this 12 months’s commemorative Horned Frogs La Pulga bottle.”
La Pulga’s TCU partnership additionally features a presence at Amon G. Carter Stadium golf equipment and suites throughout soccer season, and the Stuart Household Courtside Membership at Schollmaier Enviornment for basketball video games.
Crafted from 100% Blue Weber Agave with zero components, La Pulga is called after the historic “Pulga” out of doors market on College Drive, one of many oldest open-air flea markets within the U.S. The model was based by De La Torre, Sarah Castillo (Taco Heads, Tinies Mexican Delicacies, Sidesaddle Saloon), and Stephen Slaughter.
La Pulga’s portfolio consists of Blanco, 110 Excessive Proof Blanco, Reposado, 110 Excessive Proof Reposado, and Añejo tequilas, together with La Pulga Mezcal and La Pulga Sotol. Distributed by RNDC, the lineup is accessible throughout Texas and in a number of main U.S. markets.
For extra details about La Pulga, please go to www.lapulga.com or comply with us on Instagram @lapulgaspirits.

