Denver, CO, March 12, 2026 — Lighthouse, the industrial working system for the journey and hospitality trade, at present introduced Evaluation Agent, a brand new characteristic that brings visitor critiques from Reserving.com and Expedia right into a single dashboard the place hoteliers can learn, reply and automate their evaluate administration.
As AI-powered platforms more and more decide which accommodations vacationers see first, visitor critiques have turn out to be probably the most vital elements shaping each OTA rankings and AI suggestions. For impartial hoteliers juggling each function within the constructing, Evaluation Agent turns probably the most time consuming advertising and marketing duties into one of many best.
Visitor critiques have at all times been central to how vacationers select the place to remain. TripAdvisor analysis reveals 77% of vacationers usually tend to guide when a property proprietor responds to critiques. However critiques now carry weight far past the visitor studying them. Platforms like ChatGPT, Google AI Overviews and Perplexity are actively shaping which properties vacationers uncover. In line with TrustYou, 71% of AI-generated lodge suggestions are influenced by visitor evaluate content material.
For impartial accommodations, evaluate administration is now not nearly popularity, it’s about whether or not your property reveals up in any respect. Competing with well-resourced chains for a similar suggestion slots on OTAs and AI-powered search instruments, properties that reply constantly see increased rankings, stronger belief alerts and extra conversions. Properties that don’t danger disappearing from the outcomes solely.
“Impartial hoteliers pour the whole lot into creating unbelievable visitor experiences. They shouldn’t have to decide on between operating their lodge and defending their on-line popularity,” mentioned Nadine Böttcher, Head of Product Innovation at Lighthouse. “Evaluation Agent handles the heavy lifting so hoteliers can concentrate on what they do greatest, whereas ensuring their property stays seen wherever vacationers are looking, whether or not that’s on Reserving.com, Expedia or the following wave of AI-powered journey platforms.”
The way it works
Evaluation Agent provides hoteliers three ranges of management, relying on how hands-on they need to be:
- See the whole lot in a single place. All Reserving.com and Expedia critiques seem in a single view, filterable by platform or rating. New and unread critiques are flagged so nothing slips via the cracks.
- Reply quicker with AI. Hoteliers can generate personalised, translated replies with one click on and push them on to the supply platform — or write their very own response manually. Both approach, the evaluate will get answered in seconds, not days.
- Set it and neglect it with Autopilot. For hoteliers who need full automation, Autopilot displays incoming critiques and responds robotically based mostly on rating thresholds. Excessive-scoring critiques get a heat, personalised thank-you. Decrease scores get flagged for the hotelier’s private consideration.
In early utilization, 88% of evaluate responses had been despatched with a single click on AI generated reply, liberating hoteliers to focus solely on the suggestions that wants a private contact
Availability
Evaluation Agent is on the market now for Lighthouse customers with Channel Administration subscriptions on Plus and Full plans, with limitless AI responses and full Autopilot performance.
Uncover how Evaluation Agent can work to your property at: mylighthouse.com/platform/independent-hotels
