Knowledge reinforces the position of loyalty and reward applications and highlights the necessity for personalization
WARMINSTER, PENNSYLVANIA — October 27, 2025 — (BUSINESS WIRE)–CORA Loyalty, the loyalty portfolio arm of CORA Group (“CORA”), has launched the findings from its on-line survey carried out by The Harris Ballot. Greater than 2,000 U.S. adults had been surveyed about how loyalty and reward applications affect their engagement with card suppliers and different manufacturers.
Key findings from this 12 months’s survey embrace:
- Loyalty and rewards applications stay the highest issue (50% in 2025, 55% in 2024) influencing which bank card Individuals select for funds, forward of comfort (38%), credit score restrict (36%), charges (32%), rate of interest (32%), and safety/fraud safety (31%).
- Child Boomers (ages 61 to 79) are the most probably to be influenced by loyalty/rewards applications, adopted by Gen X (ages 45 to 60) and Millennials (ages 29 to 44), with Gen Z (ages 18 to twenty-eight) least more likely to be influenced (62% vs. 52% and 51% vs. 29%, respectively).
- When opening a brand new bank card, practically half of Individuals (49%) base their resolution on the power to earn rewards, rating simply behind charges (52%).
- Greater than two in 5 Individuals (44%) say rewards tailor-made to mirror their purchasing habits would make them really feel most valued by a loyalty or rewards program supplier.
- The highest function amongst Millennials, Gen X, and Child Boomers that might make them really feel most valued is tailor-made rewards (48%, 49%, 40%), whereas it’s surprise-and-delight rewards for Gen Z (43%).
- 45% of Individuals report that collaborating in a loyalty or rewards program makes them really feel appreciated and valued by the model.
“This knowledge exhibits that loyalty and rewards applications are extra important than ever, instantly influencing shopper spending habits,” stated Beth McCoy, CEO of CORA Loyalty. “In a time of financial uncertainty and shifting shopper confidence, personalised rewards not solely entice clients but in addition hold them engaged and feeling valued.”
Survey Methodology
This survey was carried out on-line inside america by The Harris Ballot on behalf of CORA Group from October 7-9, 2025, amongst 2,084 U.S. adults ages 18 and older. The sampling precision of Harris on-line polls is measured through the use of a Bayesian credible interval. For this examine, the pattern knowledge is correct to inside +/- 2.5 proportion factors utilizing a 95% confidence degree. This credible interval can be wider amongst subsets of the surveyed inhabitants of curiosity. For full survey methodology, together with weighting variables and subgroup pattern sizes, please contact Gracie Homosexual.
About CORA Group
CORA Group is a collective group redefining development by means of the acquisition, strengthening, and development of over 30 impartial software program manufacturers worldwide. Its roots in building and meals service have expanded to incorporate debt assortment & restoration, wine/spirits, shifting/storage, loyalty, authorized, and long-term care verticals. As we speak, CORA is proud to serve over 50,000 clients in 10+ markets with industry-leading enterprise software program and associated companies. CORA Group operates as one of many major working teams beneath Jonas Software program, a subsidiary of Constellation Software program Inc. This relationship reinforces CORA’s dedication to delivering industry-leading options and benefiting from the in depth assets and assist offered by Jonas Software program and Constellation Software program Inc.
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