There are numerous traits which are shaping buyer loyalty in 2025. On the macro degree, there may be inflation and looming recession in a number of nations. Loyalty packages are seen as a rescue for customers, and sentiment is optimistic. As for the customers, they want to be seen and handled as individuals and profit from nice offers in alternate for his or her knowledge. These are simply a few takeaways from the International Buyer Loyalty Report 2025 — THE loyalty report of the business.
Trying to discover out the worldwide, regional and age-specific loyalty traits of 2025? Seize your copy of our report earlier than occurring, to examine the context after ending this text!
Introducing the International Buyer Loyalty Report 2025, Which Has Over 600 Loyalty Statistics
The objective of Antavo’s International Buyer Loyalty Report 2025 (GCLR 2025 for brief) is to assist decision-makers higher navigate the world of loyalty packages and to offer statistics, charts and actionable insights on the best way to evolve loyalty packages within the age of AI.
The info on this report comes from three sources (all world) resulting in essentially the most complete report in the marketplace at this time – with over 600 loyalty statistics:
- 2,600 survey responses from CMOs, Advertising, IT and Loyalty specialists (vs. final yr’s 600)
- 230 million member actions tracked through Antavo’s AI Loyalty Cloud platform (vs. final yr’s 30 million)
- New: A client panel stuffed out by 10,000 loyalty program members globally
The Present Loyalty Panorama Is at an All-Time Excessive
Our findings point out that loyalty packages are performing higher than ever, and firms are seeing nice outcomes utilizing them:
- Satisfaction: 7 out of 10 loyalty program homeowners are happy with their loyalty program. 25.4% reported being impartial, and 5.4% have been dissatisfied
- ROI: 83.0% of program homeowners who measure ROI reported a optimistic return on funding. They stated that their loyalty program generates 5.2 occasions extra income than what it prices. Final yr it was 4.8X
- Finances: Loyalty program homeowners allocate 31.4% of their whole advertising and marketing finances to client loyalty and CRM. This can be a 4.4% enhance from final yr
- Tech: 28.8% of firms recognized “ease of managing the loyalty program” as essentially the most invaluable facet of third-party loyalty know-how
The Huge Client Wishlist – Motivation, Options & Favourite Channels
For the primary time in our annual report sequence, we additionally included insights by way of the lens of the buyer:
- Purpose for becoming a member of a loyalty program: 69.8% of individuals be part of loyalty packages to earn rewards, reductions, or money again (69.8%)
- Lacking characteristic: 40.7% of customers want to see no expiration of factors, whereas 40.0% need extra methods to earn factors
- Favourite channels: 59.0% of respondents choose to work together with loyalty packages through cellular apps
AI Is Remodeling Loyalty
AI is the brand new frontier, anticipated to interrupt floor in lots of areas for each customers and firms, from buyer help to personalization and knowledge evaluation—and even performing as a topic professional.
- Shoppers: 39.6% of customers can be extra more likely to be part of a loyalty program if it had AI. 49.4% are undecided
- Firms: 37.1% of program homeowners use AI to handle their loyalty packages. Of these firms, 44.9% claimed AI enhances group productiveness by saving time, and 31.1% stated that AI helps lower your expenses by way of elevated effectivity
- AI-driven use case: 44.5% of program homeowners are concerned with utilizing AI for loyalty scope planning
- Agentic AI: 67.4% of program homeowners stated that they might really feel snug utilizing AI-powered brokers
Potential Loyalty Program Tendencies
Within the International Buyer Loyalty Report 2025, we recognized three options which are extremely fascinating by members or manufacturers: reward customization the place members can choose their advantages, gamified knowledge assortment, and household accounts.
Reward customization
- Members preferring to buy with manufacturers that supply reward customization: 81.2%
- Program homeowners who at present supply reward customization: 49.2%
- Future program homeowners who need to supply reward customization: 79.9%
Gamified knowledge assortment:
- Shoppers who can be extra more likely to share info if it was collected by way of video games or quizzes: 55.1%
- Program homeowners who at present supply gamified knowledge assortment: 42.0%
- Future program homeowners who need to supply gamified knowledge assortment: 75.7%
Household accounts, account sharing, golf equipment:
- Members who would slightly store with manufacturers that supply account sharing or level pooling: 76.0%
- Program homeowners that at present supply account sharing or level pooling 43.7%
- Future program homeowners that need to supply account sharing or level pooling: 63.5%
The Age of AI in Loyalty Is Right here
The 2025 version of the International Buyer Loyalty Report is filled with much more statistics, together with deeper context and key takeaways. It additionally contains case research, professional panel insights, and direct quotes from the business leaders we interviewed.
For those who really feel able to take the following step and push your organization’s loyalty technique to the following degree, the specialists at Antavo are more than pleased to showcase how our know-how might help. Simply e book a demo or ship us an RFP.
And should you haven’t already, remember to obtain our International Buyer Loyalty Report 2025.
Tamas is the Head of Content material at Antavo and a Licensed Loyalty Advertising Skilled – CLMP. Tamas is understood for having a eager eye for loyalty and buyer retention methods and traits. Tamas can also be a real gamer at coronary heart and has a formidable assortment of cyberpunk books.
