Cinema is likely one of the legacy media that finds itself underneath the money from the digital tidal wave, particularly perhaps in France the place it has avaricious Hollywood to cope with. The monstrous sums being wagered within the Warner Brothers Discovery imbroglio present how bonkers the trade has turn out to be.
Canal+ is doing its bit to assist in France with a brand new marketing campaign, ‘Tango from BETC Paris, selling the medium in all its glory. Crucially, although, a easy glory: no CGI, AI all that stuff. Directed by We Are From LA’s Pierre.
Have to be a winner someplace subsequent 12 months.
