The One Present is among the aristocrats of the now looming awards circuit and board member Sherina Florence has assembled this rap video name-checking well-known campaigns of the previous and current.
Florence says: “I assumed I’d channel my creativity into one thing for the tradition. I requested myself, what higher technique to method assignments throughout outlawed range (Trump and Musk are busily tring to cancel it) than by remixing promoting itself – taking taglines everyone knows and love, and turning them into anthems with AI instruments… This demonstrates the accelerating energy of AI for all levels of artistic growth.”
Let’s hope awards juries – D&AD, Cannes Lions and so forth – transfer away from the obscure and purposeful to stuff that entertains and engages shoppers (whereas raiding their wallets.)
