French firm Marie Brizard Wine & Spirits (MBWS) skilled a ten.5% gross sales decline throughout the third quarter (Q3) of its monetary 12 months, with a very troublesome market in France.
The corporate’s gross sales fell from €45.9 million (US$53.3m) in Q3 2024 to €40.9m (US$47.5m) in Q3 2025.
The French market was the important thing contributor to the decline. Marie Brizard’s gross sales in France dropped by 23.4% throughout Q3 to €14.8m (US$17.2m), down from €19.3m (US$22.4m) throughout Q3 within the earlier 12 months.
Marie Brizard attributed the decline in France to the delisting of William Peel Scotch whisky amongst some off-trade distributors.
The group’s worldwide markets had a stronger Q3, however gross sales have been down by 1.1% to €26.1m (US$30.3m).
This efficiency was bolstered by the US – up by 26.4% in Q3 – with a ‘momentary restoration’ in Sobieski imports to offset ‘drastic stock reductions’ by the importer.
Spain additionally delivered a constructive Q3 with 6.0% gross sales development, pushed by industrial companies (up by 10.4%), as did Brazil, which grew by 1.3%.
Nonetheless, different markets had a harder time. Denmark’s gross sales dropped by 19.5% in Q3, whereas Bulgaria additionally declined by 6.4%.
Commenting on the outlook, Marie Brizard acknowledged: “The persevering with decline in Q3 revenues displays the impression of commerce tensions in France aggravated by more difficult situations within the international wine and spirits market.
“This case was confirmed by the delisting of the William Peel model by some off-trade distributors in France and the July introduction of additional tariff hikes in commerce with the USA.
“In response to vital inflation in the associated fee worth of matured spirits, notably Scotch whisky and, to a lesser extent, Cognac, the group has taken steps to minimise the fallout and finest protect its monetary efficiency in France and on worldwide markets.”
Reflecting on the primary 9 months of fiscal 2025, Marie Brizard’s gross sales are down 9.2% total to €127.5m (US$148m) in contrast with final 12 months.
Gross sales in France are down by virtually a fifth (19.3%) for the 9 months, from €61.9m (US$71.9m) to €50.0m (US$58m).
The worldwide market is once more faring higher, however has nonetheless seen a 1.2% gross sales dip from €78.9m (US$91.6m) to €77.5m (US$90m).
