Weddings stay one of the crucial worthwhile and most misunderstood alternatives in hospitality. Learn the way your resort can win extra bookings, enhance referrals, and make each couple really feel like the one one.
How can your resort make more cash from weddings?
Within the UK alone, there are over 200,000 weddings every year, and in Eire, {couples} spend a median of €36,000 on their huge day.
Regardless of these numbers, many motels battle to completely capitalise on this demand. Why? As a result of it’s not nearly having a gorgeous venue. It’s concerning the expertise, and at this time’s {couples} anticipate much more than a pleasant view and a pleasant electronic mail.
“Solely 24% of {couples} say they really feel particular in the course of the planning course of.”
That disconnect is costing motels hundreds in missed bookings, low conversion charges, and misplaced referrals.
On this first episode of the Snapfix “How To” webinar collection, we teamed up with WedPro by WeddingDates to indicate precisely how motels can repair this, and switch weddings right into a dependable, constant income engine.
Watch the complete session now >>
You’ll uncover:
- What at this time’s {couples} actually care about
- The straightforward touchpoints that construct belief, drive referrals, and enhance spend
- How operations and advertising can work collectively to spice up marriage ceremony conversion charges
- Why personalisation wins each time
You’ll additionally hear real-world examples from marriage ceremony planners and hoteliers about what impresses {couples} and what sends them strolling.
Why do most motels miss out on marriage ceremony income?
Weddings aren’t nearly one huge day, they’re about lifetime impressions, referrals, and future spend.
Right here’s what the info tells us:
- 72% of Irish {couples} say high quality issues greater than value
- 60% base their choice on repute
- 30% of UK {couples} received’t even inquire if pricing isn’t seen on-line
Motels that bridge this hole:
- Convert extra inquiries
- Upsell with out being pushy
- Generate word-of-mouth referrals that compound yr after yr
If you happen to’re solely specializing in the venue, you’re lacking the place the actual ROI occurs: in alignment, consideration to element, and human connection.
What errors are motels making with weddings?
This isn’t guesswork. These are actual errors shared by actual specialists and {couples}:
1. Treating weddings as simply one other occasion
When weddings are siloed beneath gross sales or occasions, vital operational touchpoints get neglected, from housekeeping prep to entrance desk welcomes and upkeep fixes.
{Couples} discover when the workforce isn’t aligned. And when one thing goes improper on a web site go to, they don’t come again.
One venue misplaced a €25,000 reserving after a pair observed a mouldy wall throughout their first go to, and noticed it nonetheless hadn’t been fastened months later.
This webinar reveals you ways instruments like Snapfix and WedPro forestall points like this to guard your earnings and repute.
2. Communication is robotic
In the present day’s {couples} anticipate personalisation. In case your replies really feel robotic, you’re prone to be ghosted. In accordance with WedPro’s newest analysis, {couples} need to be nurtured, in case your follow-up appears like a template, they’re shifting on.
{Couples} have been confirmed to spend extra once they really feel genuinely seen and supported.
3. Just a few extra silent killers – and so they’re simpler to repair than you assume
Most motels are making pricey errors each week, and don’t even realise it. They’re not dramatic… however they quietly kill conversions, upsells, and referrals.
As soon as you see them, you received’t unsee them.
If you happen to’re not even conscious of those, you’re virtually definitely shedding bookings.
How do profitable motels flip weddings into repeatable income?
Right here’s what you’ll get from the webinar:
You’ll stroll away with clear, actionable wins – right here’s a fast preview (however we save the how for the video):
- What trendy {couples} actually need
- What {couples} really search for in your web site (and what turns them off)
- How one can construct actual relationships earlier than the couple even walks by means of the door
- What to say in emails to keep away from getting ghosted
- How one can make each division a part of the gross sales journey – not simply occasions
- How one can enhance bookings with out including new packages
- Easy methods to spice up upsells and referrals with out feeling salesy
- How expertise can cut back stress and elevate the visitor expertise
- And extra sensible modifications you may make instantly
FAQs: Resort marriage ceremony technique and income development
Q: Why ought to I watch this as an alternative of studying a abstract?
Firstly, this isn’t a abstract. It’s a teaser. The actual insights are within the video.
The techniques that truly transfer the needle; the phrasing, emotional triggers, operational tweaks, and actual examples can’t be captured in a bulleted checklist. It’s worthwhile to hear them defined by somebody who’s labored with tons of of venues and is aware of precisely what separates the venues that win weddings from those that don’t.
Q: Who’s the speaker, and why ought to I belief them?
Alix Matania-Allerton is the Gross sales Supervisor at WedPro by WeddingDates – and a former marriage ceremony planner who’s labored with tons of of motels and venues throughout the UK and Eire. She doesn’t simply educate technique – she’s lived it.
Her insights are backed by actual information from actual {couples}, drawn from WedPro’s 2025 Marriage ceremony Business Studies. These reviews are based mostly on what engaged {couples} really assume, need, and anticipate from venues – not assumptions. You’ll hear straight what influences their selections, what frustrates them, and what makes them fall in love with a venue.
This isn’t an opinion. It’s real-world expertise mixed with actual buyer information and it’s precisely what makes this webinar price watching.
Q: Who is that this webinar for?
Common Managers, Administrators of Gross sales, Occasions Coordinators, Advertising and marketing Leads, and anybody answerable for visitor expertise or marriage ceremony bookings.
Q: Will I be taught something new if I already work in weddings?
Sure completely, even skilled marriage ceremony groups will take away recent concepts, together with new developments from WedPro’s 2025 Marriage ceremony Business Report, intelligent methods to re-engage {couples}, and neglected touchpoints that drive referrals.
Q: How can I entry the complete Marriage ceremony Business Studies?
The insights within the webinar are backed by actual information from WedPro’s 2025 Marriage ceremony Business Studies, with separate variations for the UK and Eire.
If you happen to’re occupied with a deeper dive into the stats, developments, and direct quotes from {couples}, you’ll be able to obtain the complete reviews right here:
Every one is filled with actual suggestions from engaged {couples}, 2025 marriage ceremony developments, and sensible recommendation you’ll be able to apply instantly.
What’s Subsequent
That is Episode 1 of Snapfix’s new “How To” collection – brief, expert-led periods constructed to assist resort groups:
- Unlock new income streams
- Streamline operations
- Keep aggressive in a altering digital panorama
Coming quickly: Episode 2 – How one can Preserve Your Resort Seen as AI Search Evolves
