French group Marie Brizard Wine & Spirits has rolled out a cost-control programme for the second half of its monetary 12 months after gross sales fell by €2.6 million (US$3m) throughout the first half of 2025.
The William Peel whisky proprietor’s earnings earlier than curiosity, taxes, depreciation and amortisation (EBITDA) plummeted by 30.8% in contrast with the identical interval in 2024.
Marie Brizard Wine & Spirits (MBWS) already reported an 8.5% income decline for the primary half (H1) of 2025, largely as a consequence of fewer spirits gross sales in France.
Fahd Khadraoui, chief govt officer of MBWS, stated: “Within the worldwide market, we proceed to develop our progress technique in precedence segments, as illustrated by our many industrial successes in Worldwide Strategic Manufacturers (William Peel, Marie Brizard), Flagship Native Manufacturers, the distribution of company manufacturers with new contracts in Bulgaria and our industrial providers providing.
“In actual fact, we now have seen an 80-basis-point enchancment in our consolidated gross margin, pushed by our worldwide operations, demonstrating the effectiveness of our price management coverage and industrial rigour.
“The present worth changes are straight linked to inflation in the associated fee worth of matured spirits and can’t be averted.
“In the meantime, we’re sustaining constructive dialogue with these reluctant to simply accept the changes to be able to obtain balanced industrial phrases beneficial to all events. Regardless of these very destructive impacts on our group’s enterprise, we had been in a position to restrict the decline in profitability.
“In step with our roadmap, we now have continued to speculate, primarily in industrial capacities and IT tasks, whereas sustaining a cushty web money place. On the identical time, we now have rolled out the associated fee management programme within the second half to be able to safeguard our profitability and mitigate the impression of ongoing commerce tensions.
“I stay assured in our individuals’s potential to face these headwinds and attain the required agreements with our clients to make sure a sustainable and balanced enterprise restoration.”
MBWS’s EBITDA in France dropped from €6.1m in H1 2024 to €3.7m in H1 2025.
The worldwide cluster, nevertheless, delivered a small enhance of €0.6m in H1 2025 to €4.7m. The group famous its profitability ‘plummeted’ within the US with a ‘sharp’ gross sales decline, however this was offset by improved profitability among the many Spanish and Lithuanian subsidiaries.
MBWS famous 2025 can be a ‘12 months of transition for the group’. As a result of volatility of the wine and spirits market, the corporate stated it has taken steps to guard its monetary efficiency.
These steps embody worth changes to offset rising price worth, which it stated had been essential or else its gross sales in France could possibly be extra impacted.
Moreover, MBWS will scale back sure bills, speed up productiveness tasks, and implement acceptable industrial initiatives with ‘constructive short-term results’.
