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Meet ag challenges with a plan

An ag guide says farmers with a plan have a greater likelihood of withstanding difficult instances in agriculture.
Kevin Ochsner, president of Agcellerate and host of NCBA’s Cattlemen to Cattlemen, says proposed tariffs have the potential to disrupt all sectors of the trade.
“Ten to twenty p.c of beef will get exported, and positively 30-some p.c of pork will get exported, and the significance of exports to the soybean enterprise.” He says, “I’m all in favor of a extra stage taking part in discipline, however there could also be some bumpy roads between at times that we in agriculture must cope with.”
He tells Brownfield one of the best ways to safeguard a farming operation is to plan forward.
“I believe it’s about figuring out what that core energy of your small business is, after which constructing a marketing strategy that positions your self to leverage that energy to create extra earnings than the following man,” he says.
Ochsner says these strengths may very well be issues like advertising and marketing, or relationship constructing. He says an operation with a strategic plan is extra adaptable to shortly altering market dynamics.
AUDIO: Kevin Ochsner – Agcellerate

