Incomes factors and rewards for watching your favourite exhibits? Sure, you heard that proper! Canela.TV, Canela Media’s AVOD platform, now rewards customers for streaming and binge-watching, with its model new streaming content material gamification loyalty program: Membership Canela. Since its launch in April 2025, this system has impressed 28 million minutes of viewing and elevated members’ day by day watch-time by 21%. It’s shortly turn out to be certainly one of Canela.TV’s strongest drivers of long-term engagement by rewarding individuals for doing what they already love: watching nice content material.
Powered by Antavo AI Loyalty Cloud, Membership Canela is setting a brand new customary for leisure loyalty packages. It combines watch-and-earn factors, enjoyable challenges, significant rewards, and personalised messages that nudge viewers at simply the appropriate moments. The result’s a loyalty expertise that feels pure, motivating, and genuinely gratifying, holding individuals lively, related, and excited to return typically.
Obtain our worksheet to make idea planning smoother with this loyalty program template.
The Challenges Streaming Platforms Face + How Loyalty Helps Remedy Them
The streaming panorama has by no means been extra aggressive. With subscription fatigue, rising acquisition prices, person consideration fragmentation, and an limitless rotation of content material throughout platforms, streaming companies face an uphill battle in terms of sustaining viewer engagement for ad-supported platforms like Canela.TV, the problem is much more complicated: success isn’t measured by signups alone however by sustained watch-time, retention, and reactivation.
1. Problem: Maintaining Audiences Engaged in a Saturated Market
Viewers have extra content material selections than ever. With no clear purpose to remain loyal to at least one platform, consideration turns into fragmented and unpredictable. Conventional advertising efforts can drive site visitors, however not essentially recurring engagement.
How Membership Canela solves it: By rewarding viewers, Membership Canela straight incentivizes the conduct that issues most: time spent with content material. This creates a optimistic suggestions loop the place the extra customers watch, the extra factors they earn, leading to longer classes, extra lively days, and a extra secure viewership base.
2. Problem: Recovering Churned or Inactive Customers
Streaming churn is notoriously excessive, particularly throughout free companies the place viewers come and go based mostly on trending exhibits or seasonal curiosity.
How Membership Canela solves it:
Gamified challenges, tier development, and personalised notifications give customers causes to return. Since launch, Membership Canela has delivered a powerful +87% improve in win-back of inactive registered profiles, proving the effectiveness of loyalty-driven reactivation.
3. Problem: Monetization Stress & Retention Prices
Platforms want to maximise lifetime worth with out relying solely on advert income or costly acquisition campaigns.
How Membership Canela solves it:
Loyalty members generate +400% extra lifetime minutes than non-members, offering extra monetizable watch-time. Moreover, partnerships open new income alternatives and improve model visibility with out requiring heavy content material and advertising funding.
4. Problem: Constructing Emotional Connection With Viewers
In a crowded market, emotional loyalty is uncommon. Many platforms wrestle to construct a significant bond with their viewers.
How Membership Canela solves it:
With badges, quizzes, accomplice rewards, person problem incentives, and culturally related challenges, Membership Canela faucets into group id and cultural delight. That is mirrored clearly in member testimonials, from mother and father utilizing rewards to assist assist their households to followers expressing real appreciation for a way Canela helps assist their day by day lives. The result’s a deeper connection that transforms viewers from passive watchers into lively, loyal members.
Membership Canela was designed with our viewers on the middle of each determination. We invested deeply in understanding their behaviors, mapping an end-to-end journey, and crafting an expertise that transforms engagement into significant worth.
The Story Behind Membership Canela
For Canela Media, content material consumption isn’t only a metric; it’s the heartbeat of all the platform. The staff needed to have a good time that relationship in a means the streaming world had by no means skilled earlier than. As a substitute of rewarding purchases or subscriptions, they envisioned a loyalty program that acknowledged essentially the most significant motion a viewer can take: Spending time with the content material. This imaginative and prescient grew into Membership Canela, a totally built-in watch-and-earn ecosystem, the primary of its variety within the streaming trade.
They created a rewards universe the place all customers may really feel appreciated and engaged via profitable digital badges via enjoyable challenges, incomes unique accomplice rewards, and having fun with real-world worth.
The emotional connection behind this determination shines via in member suggestions. Viewers really feel extra related than ever to the platform, Membership Canela delivers worth that goes far past leisure. It builds belief, strengthens cultural connection, and offers audiences one thing again throughout a time when family budgets are tighter than ever.
The Membership Canela Loyalty Program in a Nutshell
Participation in Membership Canela begins the second viewers start watching. The core mechanic “5 for 5” awards 5 factors for each 5 minutes of content material consumed, throughout collection, motion pictures, music, sports activities content material, and extra. This makes this system straight tied to Canela.TV’s most necessary KPI: watch time.
The Level Incomes Mechanism
Members may earn factors in a number of methods:
- Quiz Completion (Challenges class): Customers check their data of celebrities, music, and standard Canela.TV exhibits.
- Content material Consumption (Challenges class): Prompting loyalty members to view particular tales or trailers for upcoming TV exhibits to have interaction them early on.
- Bonus Campaigns: Seasonal mechanics like “Double Factors” (e.g., “Gana 10 Cada 5”), the place each 5 minutes is value 10 factors as an alternative of 5.
- Tier Improve Factors: Tier entry bonus factors when prospects degree up.
Members can monitor their journey via a devoted Exercise Tracker, which shows each motion accomplished, factors earned, and challenges unlocked.
The Tier Construction
Membership Canela’s tier mannequin motivates ongoing engagement with escalating worth. Increased tiers unlock extra unique rewards, entry bonus factors, and premium alternatives, creating a transparent path for customers who wish to dive deeper into the platform.
- Fan
- Tremendous Fan
- Mega Fan
- Extremely Fan
The Reward Expertise
Membership Canela presents three reward sorts for loyalty members:
- Earn with Actions – Digital badges: These function progress milestones and recognition for exercise, constantly positively reinforcing participation and engagement.
- Redeem with Factors – Prompt redemptions with downloadable coloring books, early entry to trailers, motion pictures, and collection, unique interviews, BTS footage, in-demand first episodes, and excellent accomplice rewards.
- Enter-to-Win with Factors – A curated sweepstakes catalog with choices equivalent to reward playing cards, procuring sprees, tech, kitchen home equipment, health gear, experiences, and extra.
The newest excellent partnership for Canela was created with JTV (Jewellery Tv), introducing jewellery reward playing cards and this system’s first immediately redeemable native coupon reward. This can be a main milestone for Membership Canela, because it opens the door for extra manufacturers to supply immediately redeemable incentives via native transactions throughout the platform.
Gamification at Scale
Gamification is on the core of Membership Canela. The platform makes use of:
Sweepstakes – Powered by Antavo’s Contest Lite Module,
- The place viewers can alternate factors for probabilities to win gadgets like e-readers, health gear, or accomplice rewards.
- All setup, from the variety of entries allowed, begin and finish date, visuals, what number of winners they want to reward, the worth of entry, and randomized winner choice, is managed by Canela’s staff via Antavo’s Contest Lite Module.
Challenges – Particular person and sequence type challenges powered by Antavo’s Quiz Administration Module, Challenges Module, and Customized Occasions
- Quizzes (particular person problem) – Arrange within the Antavo Quizzes module, for instance, a quiz about celebrities, music, and standard exhibits.
- Content material Consumption (particular person problem) – Constructed utilizing Antavo’s Customized Occasion capabilities, permitting Canela to trace viewing conduct with excessive precision.
- Multi-Step Challenges – Viewers not solely get rewarded for finishing particular person duties, but additionally for finishing sequential steps of the identical challenges, incomes digital badges or additional factors accordingly.
Collectively, these layers create a dynamic, habit-forming expertise that retains viewers returning day by day, driving necessary KPIs (equivalent to time spent, lively days, and so forth) for the model.
Membership Canela has been named a winner within the ADWEEK Tech Stack Awards. This achievement underscores the energy of Membership Canela’s pioneering strategy to streaming loyalty, the place watch-and-earn mechanics and content material gamification remodel viewers engagement into actual, measurable worth.
Excellent Outcomes
Since its launch in April 2025, Membership Canela has delivered distinctive efficiency throughout engagement, retention, and model partnerships, and has turn out to be a transparent predictor of worth: Loyalty members obtain increased per-member common KPIs throughout each time spent and lively days. This system additionally demonstrates important energy in recovering churned audiences, a serious milestone within the streaming trade.
The numbers communicate for themselves:
- 28 million minutes watched by members.
- 31 million factors earned in 6 months.
- +21% improve in Day by day Watch Time of Membership Canela Members.
- +87% improve in win-back of inactive registered profiles.
- +400% extra common member lifetime minutes than non-members.
The loyalty program additionally underscores the worth supplied by sturdy sponsorships, together with McDonald’s, Hyundai, The Coca-Cola Firm, Verizon, and Nationwide College, and a newly expanded partnership with JTV Joyas.
Partnering with Antavo allowed us to deliver Membership Canela to life with the form of innovation and suppleness we envisioned. Their platform gave us the instruments to construct a loyalty expertise that’s dynamic, scalable, and aligned with how our viewers engages with our content material.
The Know-how Behind Membership Canela
Antavo AI Loyalty Cloud powers each layer of the Membership Canela expertise, giving Canela.TV full autonomy to handle, optimize, and innovate.
Antavo AI Loyalty Cloud empowers Canela to:
- Handle rewards, challenges, contests, and badges from a single platform.
- Launch bonus and double level campaigns with minimal effort.
- Create complicated problem logics with out growth assist (the place not solely particular person challenges are rewarded, but additionally a whole sequence of challenges may be rewarded as one).
- Arrange sweepstakes straight via the Contest Lite Module.
- Repeatedly innovate with new options and integrations.
The versatile setup empowers Canela’s staff to experiment with gamification, launch accomplice activations, and construct a loyalty ecosystem that evolves with the wants of Hispanic audiences and model collaborators.
Membership Canela additionally leverages a seamless integration between Antavo and Braze. Braze triggers communications that preserve viewers knowledgeable, motivated, and engaged. This ensures well timed, related messaging that guides customers again into the platform and strengthens long-term retention.
What’s Subsequent for Membership Canela
Membership Canela is simply getting began. As this system continues to scale, Canela.TV is doubling down on improvements that strengthen group engagement, deepen viewer loyalty, and increase the worth delivered to each audiences and model companions.
Probably the most anticipated options has now launched: Refer-A-Good friend, a brand new social progress mechanic that turns word-of-mouth right into a shared reward expertise. Viewers can now invite family and friends to affix Membership Canela and earn bonus factors, badges, or unique perks when these referrals turn out to be lively customers. This addition reinforces Canela’s imaginative and prescient of loyalty as one thing communal, not simply a person journey, however one which spreads naturally via actual relationships.
Coming quickly, Membership Canela will introduce new and modern challenges, providing a extra partaking and gamified expertise. Moreover, new instant-redemption rewards will enable customers to redeem merchandise and gadgets impressed by their favourite Canela.TV content material. These updates intention to make this system much more enjoyable, rewarding, and immersive for its group.
Conclusion
Membership Canela redefines what streaming loyalty may be: A completely built-in watch-and-earn ecosystem that rewards viewers for the time they make investments, strengthens cultural connection, and drives measurable enterprise worth.
Powered by Antavo AI Loyalty Cloud, it stands as an modern instance of how gamification, rewards, and personalization can remodel viewers engagement.
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Zsuzsanna is a Loyalty Specialist and Licensed Loyalty Professional™ with years of expertise in digital advertising and e-commerce. Zsuzsanna is understood for having an analytic strategy and high-level communication abilities, serving to her ship partaking content material. In her free time, she enjoys watching Components 1 and listening to limitless Taylor Swift playlists.
