Bethlehem, PA — Simply Born, Inc. has signed New York basketball star Josh Hart as Mike And Ike model’s first Chief Sweet Officer.
In line with the corporate, Hart is a longtime Mike And Ike superfan, and as Chief Sweet Officer, he’ll be calling the photographs on playful model moments, mixing up taste innovation and giving customers an all-access move to what life seems like when your favourite sweet turns into your 9-to-5.
“Anybody who is aware of me is aware of Mike And Ike isn’t only a sweet to me — it’s the sweet,” says Hart. “I’ve been consuming these candies since I used to be a child, and I nonetheless maintain packing containers stashed in all places — at dwelling, in my locker, on the airplane. It’s been my primary sweet eternally, so moving into this function as Chief Sweet Officer seems like the final word full-circle second. This isn’t only a title; it’s me representing the sweet I’ve beloved my complete life.”
Hart will star in a social sequence of behind-the-scenes moments that highlight his function as CCO — testing flavors within the analysis and growth lab, drafting his favourite varieties within the Simply Born boardroom, inspecting and packing sweet on the road, and fielding questions at a press convention.
“As Chief Sweet Officer, Josh isn’t simply lending his title — he’s rolling up his sleeves and getting in on the enjoyable,” says Deb Turoczy, senior supervisor of shopper engagement at Simply Born. “From mixing up flavors in our style check lab, to operating sweet drafts within the boardroom, Josh is bringing the identical fireplace and power to Mike And Ike that followers love seeing from him on the courtroom. We couldn’t think about a greater teammate.”
