LONDON, UNITED KINGDOM – April 7, 2026 – NALA™ (North American Loyalty Affiliation™), a brand new membership organisation for manufacturers and retailers and their loyalty, CRM and buyer engagement groups, has formally launched throughout america and Canada.
Operated by ELA Europe Ltd, NALA™ builds on the confirmed success of Europe’s Loyalty Affiliation (The ELA™), which has spent the previous 4 years bringing collectively over 1,000 members throughout 800 manufacturers spanning retail, FMCG, hospitality, power, telecoms airways, monetary companies and leisure.
NALA™ has been created to supply North American practitioners a extra direct, sensible and community-driven different to conventional {industry} our bodies and occasions. Membership is free for manufacturers, with know-how suppliers and consultancies collaborating as companions to assist studying, collaboration and {industry} progress.
“We didn’t launch NALA™ so as to add extra noise,” mentioned Hadie Perkas, CEO and Founding father of The ELA™ and NALA™. “We launched it as a result of an excessive amount of of this {industry} nonetheless talks in circles. The individuals really operating loyalty and CRM want straight solutions, sincere conversations and a community they’ll depend on. That’s what we’ve in-built Europe, and it’s precisely what we’re bringing to North America.”
NALA™ will host its inaugural occasion, The BIG Handshake Loyalty™ Toronto, on April 21, 2026 on the Sheraton Centre Toronto. The occasion will carry collectively 170 senior loyalty, CRM and buyer engagement leaders for a day centered on real-world challenges, open dialogue and sensible takeaways. A second flagship occasion, TBH Loyalty™ Chicago, will comply with on November 10, 2026 on the Omni Resort Chicago, with 200 attendees anticipated.
Not like conventional {industry} occasions, TBH Loyalty™ conferences are designed to maneuver away from scripted success tales and repetitive panels, focusing as an alternative on candid dialogue, shared problem-solving and significant peer connection.
NALA™ goals to determine a powerful footprint throughout North America over the subsequent 5 years, with plans to develop into extra cities together with New York, launch regional NALA HUBs, develop to over 500 members by 2027, and ship a constant programme of in-person occasions, digital meet-ups, workshops and industry-led content material.
By specializing in group, sensible perception and unbiased collaboration, NALA™ is positioning itself as a central assembly level for professionals working to evolve loyalty, CRM and buyer engagement in a quickly altering panorama.
For extra data, go to www.the-nala.com
About NALA™ (North American Loyalty Affiliation™)
NALA™ (North American Loyalty Affiliation™) is a membership organisation for manufacturers and retailers and their loyalty, CRM and buyer engagement groups throughout america and Canada. Operated by ELA Europe Ltd, NALA™ builds on the success of Europe’s Loyalty Affiliation (The ELA™), which has grown to over 1,000 members throughout 800 manufacturers.
NALA™ gives a platform for practitioners to attach, share perception and clear up real-world challenges by way of in-person occasions, digital meet-ups and community-led initiatives. Membership is free for manufacturers, with companions supporting the ecosystem by way of collaboration and experience.
Discover out extra at www.the-nala.com
