Irish whiskey model Neit has launched its ‘In Good Firm’ marketing campaign, which celebrates Cuban tradition and traditions.
The model’s newest marketing campaign is alleged to hint Neit Whiskey’s ethos of connection by means of centuries-old traditions.
On the centre of the marketing campaign is La Controversia, a Cuban lyrical duel that dates again to the seventeenth century. On this custom, phrases, rhythm, and wit create spontaneous moments of connection, serving as a poetic expression of what it actually means to be in good firm.
It additionally explores the battle of rum versus whiskey in Cuba, highlighting every spirit’s distinctive position within the nation’s tradition.
The marketing campaign was created by Neit’s artistic associate Ivan Olita and director collective Broga.
Shot within the coronary heart of Havana, the movie options Cuban poets, together with notable figures from the La Controversia custom. The movie explores the strain between the previous and current, in addition to custom and evolution, echoing Neit’s philosophy that ‘whiskey is not only a beverage however a vessel for significant moments’.
Product and editorial pictures and vintage-inspired graphics drawn from Sixties Cuban postcards pay tribute to the nation’s wealthy ingesting traditions.
Neit Whiskey was launched in 2024 by brothers Francesco and Luca Fracassi and suggested by Jorge Cosano.
Final yr, the model debuted within the US and introduced new strategic appointments to drive its progress.
Earlier this yr, Neit partnered with London-based PR and artistic company RG2 Communications to launch within the UK.
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