Nike’s “Simply Do It” is without doubt one of the most iconic advertising and marketing taglines of all time. Lately, the model made waves by subverting it, turning its well-known slogan right into a query: “Why Do It?”
The “Why Do It?” marketing campaign has a particular audience: Gen Z. Whereas older generations grew up with Nike’s 37-year-old tagline, watching adverts with legendary athletes like Michael Jordan and Serena Williams, youthful folks could not perceive the ability and resonance of “Simply Do It” in the identical manner.
Gen Z have been referred to as the “anxious era,” with some afraid to strive in any respect, in line with Nike chief advertising and marketing officer Nicole Graham. Nike’s new advert reveals athletes within the second of threat, once they select to take that first step towards greatness.
The marketing campaign comes in the midst of Nike’s enterprise transformation, because the model tries to regain its cultural relevance and artistic edge. To reclaim its place on the prime, Nike has to reply “Why Do It?” for a brand new era of followers.
On this episode of Adspeak, ADWEEK creativity editor Brittaney Kiefer and government editor Alison Weissbrot unpack what’s behind Nike’s large transfer, the way it’s racing to win over Gen Z, and whether or not a model slogan nonetheless holds energy in in the present day’s advertising and marketing panorama.
Take heed to Adspeak beneath.
