Texan distillery Nonetheless Austin Whiskey Co has secured a US$20 million take care of Ferovinum as demand outpaces provide for its whiskey.
The distillery’s monetary partnership with provide chain platform Ferovinum will unlock US$20m in working capital that may be expanded to US$30m or extra, relying on the model’s progress.
Nonetheless Austin cited demand outpacing provide for its whiskeys for the deal, after it shipped 100,924 circumstances in 2025 with a depletion of 100,542.
The distillery referred to as 2025 a ‘breakout yr of progress’ with depletions growing by 45%.
Mitchel Fowler, CEO and co-founder of Ferovinum stated: “For us, the perfect manufacturers within the trade are those that carry folks collectively in actual, significant methods.
“The strongest manufacturers don’t simply promote merchandise, they create connections. Nonetheless Austin has group and human connectivity baked into their DNA. Past the model itself, the Nonetheless Austin workforce has been unimaginable to work with as they’re clear on the mission, and are considerate, bold and deeply dedicated to what they’re constructing.
“Our partnership with Nonetheless Austin is compelling and one we’re genuinely excited to champion.”
The funds will assist Nonetheless Austin handle accelerating demand and permit for expanded manufacturing and ageing capability, whereas decreasing the price of capital. Nonetheless Austin may also hold full management over ageing, high quality, and manufacturing all through maturation.
On the finish of final yr, the distillery had 20,200 barrels in storage.
2025: ‘Strongest efficiency’ in firm historical past
Relating to the expansion, the distillery cites Nielsen knowledge to 31 December 2025 that claims it’s now the ninth highest-velocity premium American whiskey model within the US, with the information measured by common income per retail retailer.
The model is claimed to be outperforming Kentucky-based ‘heritage’ manufacturers in common income per retail retailer, in line with the information.
Nonetheless Austin’s distribution is primarily in Texas, Louisiana, Colorado and Illinois, with selective availability in further states. Development was recorded in all its markets final yr, with 23% of quantity within the on-trade in core territories.
With the model’s attain solely masking about 5% of the US, there may be additionally loads of room for future progress in distribution.
The distillery makes grain-to-glass American whiskeys and its 2025 efficiency was stated to be led by its core portfolio, headed up by its flagship Straight Bourbon Whiskey (titled The Musician).
Restricted releases are additionally serving to fuelling fandom with 2025’s Tanager Cigar Mix Bourbon Whiskey seeing nearly 1,000 followers camp outdoors of the distillery earlier than its launch.
Chris Seals, Nonetheless Austin co-founder and CEO, stated: “We have now huge respect for the Kentucky distillers who constructed this class. To see our model competing and, in lots of markets, outperforming totally distributed legacy producers, confirms that there’s actual urge for food for distinctive, genuine American whiskey.
“Our focus now could be scaling manufacturing thoughtfully, with out compromising the standard, flavour, or the creativity that obtained us right here. All the things we’re doing is about constructing a model that may develop for hundreds of years, not simply years.”
Nonetheless Austin’s distillery was stated to be the primary constructed within the Texan metropolis since Prohibition when it opened in 2017.
The corporate was established in 2015 and sources all its grains from native farmers for its grain-to-glass manufacturing.
‘A million-case goal’
“With momentum constructing and demand persevering with to outpace provide, Nonetheless Austin is laying the inspiration to develop into one of many subsequent nice American whiskey manufacturers. With disciplined progress, distinctive storytelling, and an obsessive deal with liquid excellence and expertise, the corporate is constructing towards a one million-case future,” the corporate added.
Nonetheless Austin’s wholesome efficiency comes on the time when the American whiskey market is correcting itself after years of progress.
Previously yr a few of the nation’s largest distilleries have briefly paused manufacturing, comparable to Suntory-owned Jim Beam and Diageo’s George Dickel and Balcones websites.
Together with Nonetheless Austin, nonetheless, different craft distilleries comparable to Buzzard’s Roost are aiming for report years.
Ferovinum has additionally supplied funding to Irish spirits producer Sliabh Liag Distillers, Edinburgh’s Holyrood Distillery, Scottish spirits maker The Borders Distillery and Neurita Tequila.
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