Smiling is contagious. It’s scientifically confirmed. Once we see somebody smile, our mirror neurons compel us to repeat the habits. Smiling is a common language and sharing one makes us human.
As of late, it’s typically more durable to move on a smile immediately. In a world obsessive about pace, scale, and automation, it appears radical and nearly dangerous for a web-based enterprise to wish to evoke a smile from its prospects. These of us who purpose to please our prospects should consistently experiment if we wish to undertake the most recent expertise with out sacrificing the standard of their expertise.
At Assist Scout, the relentless pursuit of pleasure motivates every thing we do, from the merchandise we construct to the emails we write. We’ve spent practically 15 years studying by trial and error and asking ourselves: how does one create buyer delight?
Lastly, the findings are conclusive: You possibly can’t engineer buyer delight.
We needed to share this conclusion with the world — and have some enjoyable doing it. So we labored with our buddies at Fuzzco to craft a narrative that captures our endless journey to unearth the place delight comes from. Is it developed in a lab? Does it have a scientific formulation?
After a few years of rigorous testing (by a fictional analysis arm of Assist Scout we’ve affectionately dubbed “Delight Labs”), our software program emerged as the one buyer help platform scientifically confirmed to amplify delight.
This quest led to many failed experiments alongside the way in which. Because it seems, buyer delight is extra of an artwork than a science.
Winged orcas apart, we hope this marketing campaign evokes you to be extra intentional (and excited!) about delighting your prospects. In any case, buyer delight is without doubt one of the strongest forces in enterprise. It’s not quaint. It’s not romantic. It’s a aggressive benefit. Pleasant help can flip on a regular basis interactions into long-term loyalty and gas your word-of-mouth engine.
Should you dwell within the Boston space, you would possibly catch our billboard close to Fenway Park and digital road signage round city. Should you do, make sure to snap a photograph and tag us. In any other case, look out for the marketing campaign in a social feed close to you.
I hope it makes you smile.
