Enterprise has grown by 385% since coming into the EU market one 12 months in the past
Overwolf Advertisements, a world-leading platform empowering manufacturers and advertisers to succeed in over 100 million month-to-month players, as we speak introduced the growth of its European operations with the appointment of Adam Davis as Director of Model Partnerships. This strategic rent helps Overwolf’s continued progress within the area and its mission to assist manufacturers have interaction with hard-to-reach players immediately throughout gameplay.
Overwolf’s advert platform allows manufacturers to succeed in players throughout premium titles like Minecraft and Fortnite, utilizing a proprietary advert tech resolution that gives advertisers with immersive but non-intrusive placements. The corporate is at present ranked because the #2 largest US Gaming Property by Comscore by way of attain, with its affect throughout EMEA areas gaining momentum in 2025, now listed #3 in Germany, #5 in France, and #7 within the UK. Within the final 12 months, the corporate has partnered with international manufacturers and media companies resembling Armani, Lancôme, Verizon, Pepsico, Amazon, P&G, Skoda, PHD, Publicis, Havas, dentsu, Wavemaker and Mediacom.
With greater than 15 years of expertise within the digital and gaming business, Davis beforehand served as Group Director of Company Partnerships at Activision Blizzard and has held management roles at AOL, Unruly/Information Corp, and Attain plc. He performed a key function in serving to deliver the brand new Xbox Advertisements providing to market at Activision and comes with in depth data of video promoting throughout each gaming and conventional writer environments. At Overwolf, he’ll give attention to rising strategic model relationships and creating revolutionary advert options that stability the participant expertise with high-impact model engagement.
Davis joins a rising European group that has pushed 385% progress in income within the area since Overwolf expanded into the EU market in 2024. The group has launched profitable main partnerships with manufacturers resembling Müller FRijj, whose “Simply Really feel The URjj Problem” activation rewarded gamers for embracing enjoyable and chaos over merely profitable. The distinctive marketing campaign ran throughout main titles like Fortnite and Rocket League, utilizing Overwolf Advertisements’ revolutionary advert know-how to ship contextual real-time messaging and rewards throughout humorous missions that resonated with Gen Z players.
“Gaming is reshaping trendy leisure. Extra manufacturers than ever wish to gaming to speed up their advertising and marketing efforts, however one constant problem is accessing top-tier titles at scale,” stated Adam Davis, Director of Model Partnerships at Overwolf. “At Overwolf, advertisers can attain players throughout standard titles like Name of Responsibility and Fortnite, all accessible underneath one roof, and I’m trying ahead to altering what’s doable for advertisers within the house.”
“As our European progress features momentum, Adam’s management and prior expertise at Activision will probably be instrumental in scaling Overwolf’s presence and bringing extra manufacturers into the worlds the place players play,” commented Uri Marchand, CEO of Overwolf.
This announcement comes on the heels of Overwolf Advertisements’ milestone income achievement of doubling advert income from $50 million in 2023 to $100 million in 2024, persevering with its trajectory as a class chief in in-game promoting.
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About Overwolf Advertisements
Overwolf Advertisements is a world-leading gaming platform empowering manufacturers and advertisers to succeed in over 100 million month-to-month players throughout tons of of the world’s largest titles and premium gaming web sites. Ranked by Comscore as #2 US Gaming Property and Digiday’s Greatest Gaming Advert Tech Platform 2024, Overwolf is trusted by international manufacturers and companies resembling Common Footage, P&G, Dr Pepper, AMD, Monster Power, Nissan, KFC, WPP, Dentsu, Havas, The Commerce Desk and extra. For extra data on Overwolf, go to www.overwolf.com/adverts.
About Overwolf
Overwolf is the guild for in-game creators. With over 1,500 video games supported, 178,000 creators, and 100 million month-to-month lively customers, Overwolf is the all-in-one platform that allows creators to construct, distribute, and monetize in-game apps, mods, and personal sport servers. Constructed for creators by creators, Overwolf is on a mission to unite the in-game creator group and empower them to make a dwelling doing what they love – creating really superior gaming experiences. In 2024, Overwolf paid over $240 million to in-game creators. Based mostly in Tel Aviv, Overwolf has raised over $150 million so far from buyers together with Andreessen Horowitz, Griffin Gaming Companions, Perception Companions, and others.
