Peek&Cloppenburg KG, Hamburg* is a number one trend retailer providing attire for males, ladies, and youngsters throughout Europe. To raised join with its numerous buyer base, the corporate re-launched its long-running card-based loyalty program and launched the Buddies CLUB. A contemporary loyalty program designed to reward each in-store and internet buyers. Constructed on omnichannel comfort — from brick & mortar areas, by means of the VAN GRAAF Onlineshop and within the VAN GRAAF app — Buddies CLUB affords factors, perks, and accomplice advantages tailor-made to actual buyer habits.
Supporting this initiative is Antavo’s versatile loyalty platform, which enabled the model to create a seamless, absolutely built-in expertise throughout touchpoints — from sign-up to reward redemption — whereas permitting for steady innovation and personalization behind the scenes.
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The Story Behind The Buddies Membership
For Peek&Cloppenburg, launching the replatformed loyalty program wasn’t nearly providing factors or amassing buyer knowledge — it was about deepening connections with the individuals who stroll into their shops or store on-line each day. As a number one trend retailer for males, ladies, and kids, Peek&Cloppenburg knew their viewers was numerous: trendy younger professionals, busy mother and father, seasoned customers who worth simplicity, and digital natives who count on velocity.
The emotional core of the Buddies CLUB lies in its identify. It’s not only a rewards program; it’s a relationship. The corporate needed to create one thing that actually helps the on a regular basis experiences of their prospects — not simply incentivizing purchases, however making them really feel seen, valued, and welcomed. Launched final summer time, Buddies CLUB marks a brand new chapter in how Peek&Cloppenburg connects with its group, supported by the versatile and scalable expertise of Antavo AI Loyalty Cloud.
The Buddies Membership Loyalty Program in a Nutshell
Buddies CLUB is constructed on three easy however highly effective pillars: incomes factors, redeeming rewards, and accessing unique accomplice perks. For each euro spent, members earn one level, which may be redeemed for coupons or different particular advantages. Past that, members take pleasure in extra benefits by means of company partnerships — an effort so as to add ongoing worth past Peek&Cloppenburg’s personal product line.
This system is absolutely omnichannel, working seamlessly throughout each in-store and on-line experiences.
In bodily shops:
- Prospects can join both by scanning a QR code or filling out a printed type — a considerate inclusion for older customers preferring conventional strategies.
- The QR code takes prospects to a streamlined sign-up web page with simply three steps to affix the Buddies CLUB.
On-line, the Buddies Membership integrates naturally into the purchasing journey:
- Prospects are prompted to sign up and earn factors through banners on the VAN GRAAF homepage, login display screen, or throughout checkout.
- They’ve the choice to hyperlink their previous P&C Card to The Buddies CLUB or be a part of as a brand new member.
Contained in the VAN GRAAF app, or on the web site’s member web page, prospects can log in to view their present factors, entry activated or obtainable coupons, and even add receipts for retroactive level assortment.
To maintain issues participating – absolutely using Antavo AI Loyalty Cloud’s Challenges module, Buddies CLUB additionally consists of challenges, for instance, incomes additional factors for finishing each on-line and in-store purchases. Members can observe their progress, view level historical past, and handle their account by means of a clear and intuitive VAN GRAAF app interface or on the web site member web page. New customers are even welcomed with a 100-point sign-up bonus, making their first expertise really feel immediately rewarding.
Excellent Outcomes
Launching the replatformed Buddies CLUB loyalty program, one of many firm’s principal targets was to extend app utilization. Participating digitally-minded prospects, creating an ever extra seamless omnichannel expertise, and creating added worth to this system.
The constructive affect on which is plain:
- App registrations for the Buddies CLUB are 3 instances greater than earlier than.
- Improve in app utilization by means of elevated buyer utilization.
- On-line registration is the primary time greater than print registrations within the retailer typically.
- Thousands and thousands of factors already awarded and many coupons already redeemed.
- Greater than 12 million factors have been awarded.
Antavo actually understands our wants and what we count on from a instrument like a loyalty program, and in addition the purpose system. So we felt very comfy and in addition acquired the perfect assist in the course of the onboarding course of. That was an excellent expertise and makes it very simple for us and particularly for our IT to combine the Antavo system to our warehouse.
Antavo’s Expertise Behind the Buddies Membership Loyalty Program
Behind the scenes, Antavo’s expertise is what made Buddies CLUB potential:
- Enabling a flawless omnichannel expertise, which has been the model’s final aim from the start.
- Easy and well-supported integration course of, making the setup each environment friendly and versatile for the model’s inside IT groups.
- Our modern Challenges module enabled the creation of participating and rewarding challenges for purchasers.
- Offering additional assist was Antavo’s distinctive mix of technical excellence and inventive collaboration, enabling the in-house consultants to come back to Antavo with a clean sheet of paper, understanding that we can assist them construct no matter they think about.
- Antavo’s loyalty engine has enabled Buddies CLUB to develop rapidly and adapt dynamically to buyer wants.
Conclusion
With Antavo AI Loyalty Cloud as its trusted expertise accomplice, Peek&Cloppenburg’s Buddies CLUB is redefining loyalty in trend retail. From easy onboarding to a seamless omnichannel expertise and interesting challenges, this system is already strengthening buyer relationships — and it’s solely just the start.
Focused on launching a high-performing loyalty idea or enhancing your present loyalty initiatives? Get in contact with our consultants by reserving a demo to see our platform’s capabilities or by sending us an RFP.
Try our ready-to-use Rewards Planning Worksheet!
* There are two unbiased corporations, Peek&Cloppenburg with their headquarters in Düsseldorf and Hamburg. This firm belongs to Peek&Cloppenburg KG, Hamburg, whose German areas may be discovered at https://www.vangraaf.com/de/haeuser/haeuser-uebersicht/.
Zsuzsanna is a Loyalty Specialist with years of expertise in digital advertising and e-commerce. Zsuzsanna is understood for having an analytic method and high-level communication expertise, serving to her ship participating content material. In her free time, she enjoys watching Method 1 and listening to limitless Taylor Swift playlists.
