KT Faucets Perion to Appeal to World Advertisers; NHN AD Expands Entry to Korean Premium Media
NEW YORK & TEL AVIV, Israel — Perion Community Ltd. (NASDAQ & TASE: PERI), a frontrunner in superior expertise fixing for the complexities of contemporary promoting, right now introduced strategic partnerships with KT Company and NHN AD, two of South Korea’s main digital media and expertise firms. This collaboration marks a big growth of Perion’s programmatic Digital Out-of-House (DOOH) footprint and strengthens its presence in one in every of Asia’s fastest-growing promoting markets. This partnership displays Perion’s strategic precedence to broaden premium media provide in high-growth APAC markets. The APAC DOOH Market dimension is estimated at $21.64 billion in 2025, and is anticipated to achieve $38.71 billion by 2030, representing a CAGR of 12.34%1. These offers signify Perion’s first direct programmatic provide integrations in Korea and can start contributing to income in This autumn 2025.
With this joint initiative, KT turns into the primary Korean media proprietor to implement Perion’s Header Bidding expertise, a core component of its Provide Facet Platform (SSP), unlocking seamless entry to international programmatic demand throughout each Open Trade and Non-public Market (PMP) environments. NHN AD, a number one Korean digital advertising agency, will function the native activation associate, facilitating PMP offers and making certain easy onboarding for home advertisers and publishers.
The combination with KT consists of 179 high-visibility subway screens alongside the Shinbundang Line and Seoul Metro Line 9, bringing programmatic DOOH capabilities to premium public transit environments. NHN AD gives entry to high-income audiences centered on health and self-care by 85 screens positioned in golf driving ranges and premium health golf equipment throughout main cities in Korea.
Collectively, these partnerships mark one in every of Korea’s earliest and largest-scale implementations of programmatic DOOH expertise past retail, accelerating entry to invaluable audiences in each city and way of life environments.
“Our DOOH continues to broaden, and we’re thrilled to associate with such a distinguished telecom model. This collaboration can contribute to accelerating our momentum in APAC, one of many largest DOOH markets which is projected to achieve $21.64 billion in 2025, with additional progress anticipated within the coming years,” stated Tal Jacobson, Perion’s CEO. “This partnership helps our dedication to premium, high-margin channels like DOOH and expands our international provide footprint. It validates our technique of coming into high-value markets by deep expertise integration and trusted native companions. With KT and NHN AD, we’re reinforcing our potential to ship premium provide and efficiency at scale for international advertisers throughout Asia.”
“We’re proud to be the primary Korean writer to undertake Perion’s full-stack expertise,” stated Kwangchul Choi, Common Supervisor at KT Company. “This partnership helps us higher monetize our digital belongings whereas providing international advertisers entry to our high-impact screens.”
“NHN AD is worked up to assist activate this partnership domestically and make international PMP offers extra accessible in Korea’s dynamic media panorama,” stated Jason Kim, SVP at NHN AD.
About Perion Community Ltd.
Perion helps companies, manufacturers and retailers get higher outcomes with their advertising investments by offering superior expertise throughout digital channels. Via the Perion One platform, we’re making digital promoting more practical by constructing options that repeatedly adapt to attach the dots between information, inventive and channels.
For extra data, go to Perion’s web site at www.perion.com.
