Polish retailers Grupa Eurocash, Grupa Chorten and Netto, are planning to create an area alliance to affix European shopping for and advertising group, EMD.
Grupa Eurocash operates the banners Delikatesy Centrum, Lewiatan, Duży Ben, and Eurocash Sieci Partnerskie, amongst others.
The membership of EMD will present the Polish retailers with enhanced European sourcing capabilities, resulting in potential provide chain financial savings that may be reinvested in bettering buyer choices.
The Polish joint-venture shopping for alliance will comprise 20,000 shops with a mixed annual turnover of over €12 billion, positioning it because the second-largest retail entity within the nation.
The ultimate accession is contingent upon merger clearance approval, the EMD famous.
EMD Membership
The brand new EMD member is predicted to take part in EMD’s joint sourcing of private-label merchandise and utilise EMD’s providers for worldwide producers of branded merchandise beginning in 2026.
The Polish shopping for alliance will collaborate throughout the EMD Retail Group from 2026, becoming a member of distinguished retailers like Euromadi Alfa Group (Spain), ESD Italia, Superunie (Netherlands), RTG Worldwide (Germany), and Axfood (Sweden).
The EMD Retail Group focuses on selling and advertising established merchandise, together with country-specific variations by cooperating with producers.
Pawel Surowka, CEO of Eurocash, stated, “We’re extraordinarily happy to turn out to be a member of the robust and partnership-based EMD neighborhood.
“EMD affords us many product ranges and advertising devices which is able to allow us to additional speed up our customer-oriented progress within the Polish market.”
Philippe Gruyters, managing director of EMD, added, “The brand new EMD membership of the Polish shopping for alliance opens up new sourcing alternatives for it and our current members.
“With the Polish shopping for alliance becoming a member of our worldwide on-top enterprise, we will additional increase our robust providing within the very dynamic Polish market.”

