Prepared-to-drink manufacturers have once more raced forward in terms of gross sales numbers, however gins have been left within the mud whereas Tequila faltered.
As soon as once more, RTDs have a robust presence within the quickest‐rising desk. Prime of the leaderboard is Surfside, which made its Model Champions debut final 12 months. The RTD’s gross sales soared by 270.5% in 2024 to succeed in 4.7 million 9‐litre instances, up from 1.3m in 2023.
Whereas Surfside was the quickest‐rising by some margin, a number of manufacturers loved triple‐digit success final 12 months. Indian whisky Iconiq White Whisky rose by 181.3%. In the meantime, Ladoga’s Fowler’s whisky model made its first look in The Model Champions after topping 1.1m instances – a 120% gross sales improve.
Additionally waving the flag for RTDs with triple‐digit progress are Cottage Springs (119.5%) from Pernod Ricard, and Jack Daniel’s & Coca‐Cola (103.8%). RTD Finnish Lengthy Drink loved 44.4% progress, whereas Sui Gin grew by 22.6% and Absolut RTD/RTS handed the 1m‐case mark for the primary time following 65.5% progress final 12 months.
In final 12 months’s report, Tequila had an actual stronghold within the quickest‐rising checklist. Nonetheless, this 12 months solely Heaven Hill Manufacturers’ Lunazul Tequila is featured. The Tequila delivered a 37.0% quantity improve to succeed in 1.7m instances.
Whereas Cognac struggled in 2024, a trio of brandies skilled speedy progress. Aznauri Brandy ended the 12 months with a forty five.4% gross sales elevate, and Courrier Napoleon Brandy noticed a 28.3% improve to place it simply shy of the 2m‐case mark. Previous Admiral Brandy additionally had a strong 2024, with 19.3% progress.
No gins characteristic on this 12 months’s quickest‐rising checklist. 4 vodka manufacturers, alternatively, had a powerful 2024: Husky (55.1%), Tsarskaya/Imperial Gold Assortment (43.5%), Oxygenium (35.1%, making its debut in The Model Champions), and Nemiroff (20.8%).
Of the whiskies featured, Indian and world whiskies demonstrated the quickest progress, whereas Scotch, Irish and American types are noticeably absent from the listings. And after a number of whisky producers paused manufacturing at their distilleries this 12 months, indicating a surplus of provide in contrast with demand, it is going to be fascinating to see how the tables fare subsequent 12 months.
Beneath are the highest 10 fastest-growing spirits manufacturers of 2024. The info is supplied to 2 decimal locations, and represents nine-litre case gross sales.
Proprietor: The Lengthy Drink Firm
Class: RTD
2020 0.2m | 2021 0.5m | 2022 1.1m | 2023 1.8m | 2024 2.6m
Progress: 44.4%
In 2022, Finnish Lengthy Drink entered the million-case ranks after skyrocketing by 114.2%. As such, it was the fastest-growing spirit model in 2022, and the second-fastest-growing in 2023. Now, its progress continues to hurry alongside – with due to funding from rapper Jay-Z, and the revealing of a peach variant – however at a barely extra modest tempo.
Proprietor: World Beverage Commerce
Class: Brandy
2020 0.3m | 2021 0.5m | 2022 0.6m | 2023 1.1m | 2024 1.6m
Progress: 45.3%
Marking its second 12 months in The Model Champions, Aznauri leapt by greater than 45% final 12 months, as soon as once more making it a stand-out performer in each the brandy class and the spirits sector as an entire.
Whereas final 12 months’s Brandy class Model Champion couldn’t match its heady progress of 2023, its trajectory stays extraordinarily optimistic, persevering with an increase that has been regular because the Covid-19 pandemic.
Proprietor: Alcohol Siberia Group
Class: Vodka
2020 0.9m | 2021 0.9m | 2022 1.3m | 2023 1.6m | 2024 2.5m
Progress: 55.1%
As Russian vodka gross sales began to rebound in 2024, Siberia-produced Husky benefited from a considerable gross sales soar, making it the eighth-fastest-growing Model Champion spirit.
The spirit is filtered 13 occasions utilizing cold-filtration expertise. This decrease temperature in the course of the course of means a better proportion of impurities is eliminated, enhancing each the style and texture of the vodka.
Proprietor: Pernod Ricard
Class: RTD
2022 0.7m | 2023 0.8m | 2024 1.4m
Progress: 65.5%
Fuelled by the growing reputation of handy, pre-mixed cocktails, Absolut has been in a position to capitalise by increasing its RTD choices, which have now surpassed the one-million-case gross sales mark.
Firstly, the model added new variants to the bottled cocktail vary it debuted in February final 12 months – Espresso Martini and Traditional Cosmopolitan, each with an ABV of 20%. Then, within the spring, the vodka model revived three basic cocktails in a canned RTD format: a Traditional Mule, a Traditional Cosmo, and a Half & Half Tea & Lemonade.
Proprietor: Radico Khaitan
Class: Whisky – Indian
2020 0.5m | 2021 0.6m | 2022 0.6m | 2023 0.9m | 2024 1.6m
Progress: 74.1%
This 100% grain-based whisky manufactured at Radico’s Rampur distillery in India makes its debut in The Model Champions report this 12 months, having handed the one-million-case gross sales mark for the primary time in 2024.
The model reached new heights in 2022, with the launch of After Darkish Blue Whisky, a variant designed to enchantment to youthful customers. Infused with Scotch malts and pure grain spirit, After Darkish Blue is alleged to supply a easy, fashionable style expertise with a up to date design that resonates with a recent technology of whisky drinkers. Since then, the model has gone from power to power.
Proprietor: Brown-Forman
Class: RTD
2023 0.9m | 2024 1.6m
Progress: 74.2%
Having solely launched in 2022, the collaborative RTDs from Tennessee model Jack Daniel’s and the world’s hottest mushy drink, Coca-Cola, offered 1.6m instances in 2024, stealing share from the whiskey model’s JD & Cola RTDs, that are regularly being phased out by Brown-Forman. All of this proved that becoming a member of forces with different iconic named manufacturers is the way in which ahead, because it brings collectively loyal customers from either side of the fence.
Proprietor: Pernod Ricard
Class: RTD
2023 0.8m | 2024 1.8m
Progress: 119.5%
Pernod Ricard’s Canadian affiliate, Corby Spirit and Wine, acquired this model in 2023, when it hadn’t fairly hit the million‐case milestone. In 2024, it offered practically two million.
Cottage Springs’ product is the main RTD model in Ontario, with best-selling merchandise similar to Cottage Springs Vodka Soda, Vodka Water, and Tequila Soda.
Proprietor: Ladoga
Class: Whisky – World
2022 0.2m | 2023 0.5m | 2024 1.1m
Progress: 120.0%
Breaking into the Model Champions report for the primary time, this Russian whisky has seen extraordinary progress within the three years since its launch. It boasts a number of fruit-infused variants, together with cherry, apple, orange and vanilla expressions – although these are categorised as ‘whisky spirit drinks’ on account of their 35% ABV. In the meantime, its 40% grain whisky lands inside the classification guidelines for a world whisky.
Proprietor: Allied Blenders & Distillers
Class: Whisky – Indian
2023 1.6m | 2024 4.5m
Progress: 181.3%
In simply two years out there, Iconiq has achieved gross sales numbers that different extra established manufacturers might solely dream of. This 12 months’s Indian whisky champion reported triple‐digit progress in a single 12 months, hovering by 181.3% in 2024.
The model, owned by Allied Blenders & Distillers, hit 4.5 million 9‐litre instances, overtaking established stablemate Sterling Reserve, which plunged by practically 1 / 4 final 12 months. ABD’s managing director, Alok Gupta, attributes Iconiq’s progress to the corporate’s “resolution to take a daring, unconventional method in a class that usually leans on legacy and heritage”.
Proprietor: Stateside City Craft Vodka
Class: RTD
2022 0.2m | 2023 1.3m | 2024 4.7m
Progress: 270.5%
In 2023, Stateside City Craft Vodka’s RTD model Surfside crossed the a million 9‐litre‐case gross sales mark for the primary time; in 2024, it leapt from 1.3m instances to 4.7m – an astounding 270.5% progress. On high of this, the model expanded its portfolio with three new lemonade flavours and two vodka‐tea flavours. Plus, it grew to become out there in all 50 US states, in addition to the Bahamas, Grand Cayman, and St Thomas within the US Virgin Islands.
How did it handle such success? “Being first to market with our Iced Tea + Vodka canned cocktails supplied a primary‐mover benefit and enabled Surfside to face aside from the competitors,” says Clement Pappas, co‐founder and CEO of Stateside Manufacturers, which owns Surfside.
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