For those who haven’t checked out our 2025 International Companies Benchmarking Report , you’re lacking out on a few of the finest in B2B on the subject of world companies the world over. And on this weblog, we’re breaking down the highest B2B model advertising and marketing companies globally. Discover out who claimed the #1 spot on our listing.
Earlier than we dive into the report, it’s value noting how we accumulate information for all our world specialisms. In our world survey, we requested companies to test off what companies and capabilities they provided. This included every little thing from PR and ABM to gross sales enablement and rather more. After deciding on their complete providing, companies have been then requested to make use of the identical listing to focus on their prime three specialisms. Utilizing the info from this query, we created the model specialism league tables for the worldwide report. To make it clear what we outline as a model, we said it as ‘Model companies (consists of model growth and communication, plus purpose-led initiatives)’.
We additionally wish to acknowledge that rankings are primarily based on highest gross earnings. With that being mentioned, let’s see who ranked on prime.
Dentsu B2B has claimed the highest spot this yr, reporting a world gross earnings of £152 million. The company additionally led each our US and world predominant league tables, underscoring its capability to drive progress from its US workplaces in addition to throughout worldwide markets.
Shut behind are Gravity International (£117 million) and BBN (£115 million), taking second and third place respectively. Among the many 15 companies surveyed, “model” stood out because the clear precedence as 9 companies listed it amongst their prime three specialisms. This reinforces model’s rising function as a driver of ROI and long-term progress.
After we spoke to Darren Coleman, Model Professional, Propolis about our US report, he commented: “Model constructing is getting into one thing of a golden period in advertising and marketing. We have now by no means had a lot proof to point out the business worth manufacturers add to firm worth, revenues and margins to call a number of. That is notably vital – and inspiring – as traditionally model entrepreneurs have had a really troublesome time convincing the C-suite to put money into model.”
That sentiment is resonating globally. It’s additionally mirrored within the shortlist for the 2025 B2B Advertising and marketing Awards, which options standout campaigns in each ‘Greatest Model Initiative’ and ‘Greatest Model Initiative (beneath £100,000)’. Among the many highlights is ‘Making Area for Unimaginable’ by Transmission for AutoStore. Transmission secured seventh place in each our model specialist and predominant world league tables. For extra good brand-led campaigns, discover the total awards shortlist right here.
