Constructing Manufacturers and Serving the Buyer in a Trendy World
The CMO Council / Smart Marketer Interview Collection options inventive and impactful individuals from all corners of the advertising world – Founders, C-Suite executives, and influential voices in the neighborhood.
At present’s Visitor is Priya Girishankar, a extremely skilled advertising skilled who has served in vital roles with notable manufacturers resembling Disney, the Los Angeles Instances, and extra.
Throughout her time with Disney, she led the launch of Disney Rewards Playing cards from the bottom up and developed it right into a extremely worthwhile division for the worldwide model. As EVP Advertising with The Los Angeles Instances, Priya was accountable for Shopper, Model, and Buyer Service, and led the corporate’s turnaround technique for the subscription enterprise.
Taking into consideration Priya’s expertise in model advertising, funds, loyalty, and media, she is greatest described as a storyteller. We discuss how she interprets that time period and applies her understanding to constructing a shopper advertising technique for giant manufacturers.
Time Stamps for the Time Starved:
- Priya’s Favourite Non-Fiction Ebook – 0:53
- Attending to Know Priya – 3:08
- The Function and Significance of Storytelling in Advertising – 5:01
- Classes Discovered from Disney – 6:38
- The Media and Leisure Enterprise At present – 15:38
- Content material and Media Advertising At present – 21:58
- Subscription, Gating, Paid Content material – 26:03
- Loyalty Packages within the Media Enterprise – 28:02
- Way forward for Content material Advertising – 29:37
- Parting Ideas About Buyer Advertising – 34:08
