Belgium has turned one among gaming’s most typical moments, dropping a life, right into a reminder that in the actual world, you can provide eight extra. The nation’s new Digital Donors marketing campaign integrates organ donation straight into well-liked multiplayer video games. In Minecraft, Baldur’s Gate 3 and Fortnite, gamers who register as real-world organ donors unlock a singular mod: when their character is eradicated, they present eight further lives to their teammates, reflecting the truth that one organ donor can save as much as eight lives.
CREDITS
Consumer: Re-born to be Alive
Purchasers: Raymond Van Ryckel, Stephanie Keustermans
Company: AKQA Brussels
ECD: Peter Ampe
CD: John Benois, Kenn Van Lijsebeth
Artistic group: Familie Leysen
Account group: Roozbeh Ahmadi
Design Director: Jan Sidgwick
Designer: Antoine Le Grelle
Head of Digital: Joachim François
Social Lead: Evelien Peeters
UX Designer: Wies Dickens
Internet Improvement: Arno Van Biesen, Sebastiaan Weytjens, Judith Bosmans
Technical producer: Gregory Pin
Head of Productions: Olivia Naudts
Producer: Thomas Taeymans
Submit Manufacturing: AKQA Productions
Videographer: Sam De Backer
Editor: Sam De Backer & Ward Geerts
Head of PR: Anneleen Coppens
Senior PR supervisor NL: Astrid Jacobs
Senior PR supervisor FR: Alexandra Goffart
Particular because of:
Tim Holland (Improvement Baldur’s Gate 3 Mod)
Euphoriax – Rune Vanhoucke & Aeon Bonjé (Improvement Fortnite Mod)
Damien & Hugues De Lombaert (Improvement Minecraft Mod)
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