Whether or not you’re searching for the appropriate company associate or benchmarking your personal efficiency in opposition to rivals, our 2026 UK Companies Benchmarking Report is a must-read. Jam-packed with insights and new sections, it’s the right instrument for choosing an company. On this weblog, we break down the highest 10 advertising businesses within the UK, whereas highlighting just a few company developments.
Earlier than we dive in, it’s price noting that this 12 months’s findings are based mostly on responses from 68 UK businesses, in comparison with 83 businesses in 2025. This 12 months, we highlighted the same old suspects from the highest 10 quickest growers to the very best specialist businesses. And the highest 10 highest-earners in gross earnings? See beneath and head to their web site in case you’re thinking about extra information.
- Dentsu B2B
- Bray Leino
- Ledger Bennett, a Havas firm
- Gravity World
- Brands2Life
- tmp
- IMG: Intermedia World
- Transmission
- Twogether (a PRETZL Firm)
- Omne
Dentsu B2B ranks #1 this 12 months with a gross earnings of £42 million. Final 12 months, the company got here in at #2, and it additionally secured the highest spot in our 2025 US version of the report – signaling continued momentum for the enterprise. Will it declare the #1 place within the US once more this 12 months? Solely time will inform. Bray Leino and Ledger Bennett take second and third place respectively, with each businesses climbing increased within the rankings in contrast with final 12 months. Wanting throughout the info, just a few clear developments additionally started to emerge.
A peek into {the marketplace}
Regardless of the smaller pattern, the info continues to indicate a constant development: modest however sustained progress. We noticed a 3.5% improve in the newest monetary 12 months’s common gross earnings from £5.70 million within the earlier monetary 12 months to £5.93 million. Wanting again on earlier editions, we observed a gradual improve through the years.
In 2024, we reported a mean gross earnings of £5.40 million, £5.60 million in 2023, and £5.91 million in 2022. Curiously, once we checked out this 12 months’s gross earnings, it truly hasn’t been this excessive since 2021 the place we reported £5.92 million. This factors to gradual however regular restoration in a market nonetheless formed by financial uncertainty.
That uncertainty is mirrored in different methods. 39% of businesses describe the present B2B advertising setting as difficult, whereas 51.4% cite strain on purchasers’ budgets as a really vital problem. So in essence, progress is returning, nevertheless it stays hard-won.
Along with these insights and the league tables, we have now additionally included new sections in our report together with a consumer satisfaction part which outlines company NPS scores, consumer retention charges and rather more, in addition to a regional map.
So in case you’re searching for extra benchmarks in your company search, we extremely recommend downloading our report right here.
